WE the RETAIL 2015LOGGING I S T H E N E W S H O P P I N G

iDeb @iDoTwt

define

Online + offline = experience

Sto

res

Retailers should sell experience , and not products

designRetail Store Interiors That attract People To Buy Products

Likewise online experience –enhance online sales

Source: http://www.shopify.com/blog/12927757-how-to-create-retail-store-interiors-that-get-people-to-purchase-your-products

Impulse buyMood swing ~ $

Take a walk – retail therapy Window shoppers are welcome

digital

Online retail – disruption of change with internet boom

Internet of Things Wearables online Payment systems

What NEXT –influencers

Click + mortar : balance channels Back to Square Feet Area –

Lenskart.com opening stores CaratLane.comPepperFry.comUrbanladder.com

ROBO – research online buy offline ?

eMarketer: > 80% of shoppers who visit

an ecommerce site do not know what

they want to buy. Which means that in a

$15 trillion global retail industry, there is

a lot of opportunity….

online + offline store complete the

experience - that new customer look

forward to in future

Online Repeat buyer is tough - get them

offline

Point-of-View

Born

SchoolCollege

Job

Digital gap

Consumption Experience Phase Social media experience – leading to purchase phase

• Followed favorite brands or retailers ONLINE• Discover brands which was not known or brands in

which individual developed a particular interest• Researched a brand including reading others’

feedback• Posting comment about brands – consumer

engagement• Connect with people who have common brand

interest• Online shopping and influence other shoppers• Better online service – lead to online purchase –

also increase offline footfall

Beyond

As the Digital gap reduces – more likely the buy/ purchase activity increase in consumer

Online (Retail) touch points Online sale conversion is dependent on technology/ social status / disposable income

at every stage of Consumption Experience Phase