RMS INDIVIDUAL ASSIGNMENT

SACHIN CHAUDHARY RETAIL IDEA Submitted to : Prof. BIBHAS BASUMATARY PGDM2/1528

Shopping has become a life-style. A WAY OF LIFE

An aquarium-kind of shopping experience that’s hard to resist Made from glass, win-dow-shoppers can peek

Created to be mobile, it won’t stay forever in one place

Selected Brands Clients are Puma, RAF SIMONS , Motorola Phones, Mihara Yasuhiro , Christy turlington

IDENTIFICATION OF NEW BUSINESS RETAIL IDEA

Key Resources Engineering Quality Content Brand Outlet looks

Key Partners Major brand manufacturer Logistics OEMs Local Government

Costs Value Driven Fixed Cost Cost Driven

Key Activities Merchandising Mix Shopping Experience Marketing & Events Customer Analytics

Channels Store Social Media Events

Revenue Profit on sales Retail Sales

Customer Students Shopping Alcoholic Adventure lover Brand Freaks

Customer Relationship Feedback forms , blogs Loyalty Discounts One to one service Ease of service & reliability

Value Proposition Best Brands Reasonable prices Convenience & Quality Saves plenty of time

BUSINESS MODEL CANVAS

THE NEED GAP ANALYSIS AND FULFILEMET

GAP ANALYSIS Boring ,Traditional way of

shopping Confusion between too much

brands Space issues, customer has to

walk more in malls

Fulfillment Experience, shopping has a

become a lifestyle Selected brands, no confu-

sion of choosing brands Unique concept of Shop In

a BOX, no need to walk

STORE CUSTOMER No Intermediaries

STORE

SERVICE ATRRIBUTES

Experience of a shopping in a aquarium

Quality and price affordability

CUSTOMER JOURNEY EXPERIENCE : Home2Store

Planning for a outing No clothes in warbadore —> need some

Got to know about PBox Store

Visit Pbox and shop

AMAZED with the experience

PLEASED with the services

BUYERS PERSONNA

Name : ALEX Age : 25-40 Gender : Male Status : Single Interest : Fitness , Sports Occupation : Financial advisor Income : 45k-75k

Buying Motivation : Wants to stand out in a boring place. Buying Concerns : Alex is price conscious and responds well to sales and discounts

Name : JOHN Age : 21-28 Gender : Male Status : Single Interest : Innovation Occupation : Marketing head Income : 75-100k

Name : KELLY Age : 28-40 Gender :Female Status : Married Interest : Technology Occupation : HR Associate Income : 50k-100k

Buying Motivation : out of the box creativity Buying Concerns : John loves to outdoor shopping which gave him adventurous feel

Buying Motivation : BRAND lover Buying Concerns : Kelly only cares about BRANDS and responds well to good looking outlets

Strategies to Create Competitive Advantage

APPEARANCE An aquarium-kind of shopping experience that’s hard to resist

PORTABLE STORE The box Shops system can be built quickly and moved to several locations to support a travelling event promotion.

SERVICE QUALITY We are providing services of best brands in the world like Nike, Puma, Van Heusen ,Dior , Calvin Klein

UNIQUE CONCEPT/SERVICE It’s a unique store only one of its kind, so no competition. One on One service assistance

REASON FOR CHOOSING THIS RETAIL IDEA

A great way to stimulates sales or build new product interest, particularly when most of the consumers are not willing to drive out of their neighbor-hood to go shopping because

A new & unique concept that is highly customer centric and provide personal assistcance to each and every customer. It is much more than shopping , it gives a experience that will had a impact on custom-