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RETAILING IDEA BUY MORE, PAY LESS”

SOHEL JAMADAR CMBA—4 RMS INDIVIDUAL INFOGRAPHIC

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Identification of New Retail Idea

Budget Driven People

One Place to Buy at

wholesale price

Limited Resources, less tech-

savvy

Want to experience latest Tech-

nology

Identifying Target Market Reason For Choosing Idea

People on Budget

Owners of secondary homes

Owners of rental residence

People are not much familiar with the online re-sale concept also that takes much time & effort

We provide re-sale warranty, after sales services, check & qualified appliance

Retail Idea Service Attributes

After Sales Service

Free Pickup & Drop

After sale service

1 year seller warranty Students staying as PGs and in Hostel

Customer

Customer house Free

fittings

Customer Buying Customer Selling

Customer house

Customer

3 Sohel Jamadar Retail Idea Infographic—Individual Assignment On Retail Idea— Submitted to Prof Bibhas B

KEY ACTIVITIES

1. Offering Used appliance at

wholesale price. 2. Buy second hand appliance

from various sources that include online and off line

seller. 3. Provide General Repairs and

service. 4. Warranty for the goods sold

VALUE PROPOSITION

1. Providing Valuable and essential goods to

working class people who are willing to buy but are unable.

2. Making product available for every one to buy.

CUSTOMER SEGMENT 1. People on Budget

2. Owners of rental Residential 3. Owners of second hand houses

4. Students staying in hostels and PGs

CHANNEL OF DISTRIBUTION.

1. Company own delivery trucks.

2. Warehouse for inventory. 3. Delivered from Retail store to customer

house.

CUSTOMER RELATIONSHIP 1.House Hold service

2.Word of Mouth 3.Reward system

4.Additional Discount on Cash purchase

5.Extended warranty,

KEY PARTNERS

1. Second hand goods seller

2. Online second hand sellers 3. Banks & financial institution

4. Engineers and Other experts 5. Delivery Team

6. Small and Big Dealers KEY RESOURCES

1. Delivery Man Power

2. Retail store staff 3. Technical and Non technical staff

4. After sales service team 5. Permanent physical store

REVENUE STREAM Aim to maintain a 50 percent mark -up on all appli-

ances sold and to generate gross annual sales of $50,000 and this simple part-time home based

business will produce gross profits of $15,000 per year.

COST STRUCTURE FIXED SALARY— Employee salary, Lease rental, Interest on

Inventory VARIABLE COST—Truck delivery

cost, maintenance cost