PRESENTATION ON R CITY MALL

PRESENTED BY:•NAMRATA DOIPHODE 1506•HIMANSHU DONGRE 1508•SURABHI DURAPHE 1509

PRESENTED TO: PROF RAVINDRA PRATAP GUPTA

INTRODUCTION•R City Mall, owned by Runwal Group, is a shopping mall located in Ghatkopar (W), Mumbai.•The Runwal group was established in 1978 by its visionary founder - Chairman - Mr. Subhash Runwal.• Today, the Runwal group is one of the leading players in several segments including construction and retail.• The mall spreads across 1.2 million square feet with the capacity to house 139 stores. •The mall was opened in two phases, the total size of the first phase of the development is 750 thousand square feet.•Mall Management Office is on Third Floor.

VISION OF R CITY“To provide an experience that redefines shopping in Mumbai by balancing world

class international brands with the best local offerings. To showcase the latest fashion,

offer exhilarating entertainment, boast magnificent features, and provide

outstanding facilities in a truly unique shopping environment.”

ANNUAL GROWTH

Mar '09 – Mar '10

Apr '10 – Mar '11

Apr '11 – Mar '12

Apr '12 – Mar '13

-

5.00

10.00

15.00

20.00

25.00

8.90

14.87

18.20 20.05

Footfalls

Year

In M

illio

ns

PRODUCT MIXTotal Area: 1.2 Million square feetTrade Mix:

Anchors: 20 Anchors Across 6.5 Lacs Other Tenants: 320 Small Format Stores And

Boutique Spread Across 6 Lacs square feet.Food & Beverages: 66 food & beverages

International & National brands spread across 108,000 square feet.

Entertainment :Kidzania – 90000 square feet, 3200 people

per day visitor capacity Big Cinemas 9 Screen Multiplex with 2400

sitter spread across 74000 square feet.

ZONING

Ground Floor

Youth & Internationa

l Labels Cafes

1st Floor Popular Brands,

Hypermarket

2nd FloorWomen,

Children & Home

3rd Floor Dining &

Entertainment

CHILDREN’S ATTRACTION•India’s very first KidZania is there in R City, Ghatkopar (W)•KidZania Mumbai is built like a city i.e. the size of 6 Olympic-sized swimming pools where children can independently explore and choose to role-play from 100+ exciting careers.• Unique to KidZania Mumbai, children can also experience local establishments like the Bollywood Acting Academy, Pottery Studio and the Dabbawalla service.

SPECIAL OBSERVATIONS

•Over 70% of shoppers are women.•They are mostly married women accompanied by their children.•Around 5K people visit the mall every day.•Most of the crowd is of students of Motilal Jhunjhunwala College, Ghatkopar.

MULTI BRAND OUTLET

ABOUT CROMA•Located at Ground floor (South Wing) of the Mall•Shop No.- A 15•Store Manager: Mr. Jishant Khan & Mr. Jagjit Gaur•They provide loan for products by Bajaj Finance, Future Capital & Tata Capital•There is special gate for Croma staff members.•Croma is famous for their own private label. They themselves are Brand.•They have different credit card counters for billing process.•Store Timings: 11 am to 8:30 pm

SINGLE BRAND OUTLET

ABOUT SHAZE•Located at Ground floor (South Wing) •Store No. G30•Shaze is known for a luxury store.•They cater to all types of products like Jewellery; Palm Bands (Women)Bracelets (Men & Women)Necklaces (Women)Earrings and Antique Rings (Women)•Accessories like Cufflinks for Formals•Clutches•Wrist Watches (Men & Women)

ABOUT SHAZE (CONT)•Brooches•Classic & Unique Showpieces•Wrist Bands•Silver Wear Cutleries•Door Bells•Perfumes for Men & Women•Scarves for Women•Decanter Set•Products like above are start from Rs. 999 to 3 Lacs•Manpower: 3 People•Store Timings: 10.30 am to 9.30 pm

ABOUT SHAZE (CONT)PROMOTIONS:

•They are not into promotions so much but they have hoardings of their brand.

TURNOVER:•4 to 5 Lacs/Month

SPECIAL OFFERS:•They provide different types of every month like if we buy a wrist watch then we will get cufflinks for free and if we buy a wrist watch for Rs. 5K then we will get a perfume for free.

SOFTWARE:•NAV

AWARDS & RECOGNITIONS•International Property Awards in Asia Pacific- 2012-2013•“Shopping Centre of the year”- Asia Retail Award 2012•“Retail Property of the Year”- Realty plus excellence award•“Best Retail Developer of the year in West India”- Franchise India at the Estate World•“Shopping Centre of the year”- Asia Retail Awards 2013

AWARDS & RECOGNITIONS•Shopping Centre of the year”- CMO Asia Retail Excellence Awards 2012•“The Greatest Corporate Leaders of India 2013”- Leadership Award in Retail & Lifestyle