Mobile Printing Solutions for Retail Operations

From the retail floor to the warehouse.

Inside and outside the four walls.Print barcoded labels, tags and receipts practically anywhere with RuggedJet™.

Four Key Challenges Facing Retailers Today

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Changes in how customers shop and purchase

Workforce turnover makes deploying new

technologies difficult

Consolidation of function and integration of new

devices

Changes in retail opportunities

Changes in how customer shop and purchase1

Online retailers competing solely on price, who offer next-day

or even same-day delivery are taking bigger and bigger cuts

Increased showrooming, coupled with customer use of mobile

devices to price shop are eroding sales volumes and margins

at brick and mortar stores

In response, many brick and mortar retailers more rapidly changing prices and promotions on the sales floor to match

online offers

Workforce turnover makes deploying new technologies difficult2

Newer technologies can increase efficiency and

productivity

The person you train to use a new technology

today could be gone tomorrow

It’s often a waste of time and money to deploy

technologies that have steep learning curve

Consolidation of functions and integration of new devices3

IT looking for output devices that offer versatility

and compatibility – they want fewer, but more

versatile devices to manage on their wired or

wireless networks

IT is also integrating laptops, tablets and

smartphones to bring label, tag, and receipt

printing closer to the point of activity

Changes in retail opportunities4

Pop-up stores, kiosks, and special display units becoming more

common – posing new challenges in integrating existing processes

outside the four walls

The answer? Flexible mobile label, tag & receipt printing

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Connect to laptops, tablets and smartphones

wirelessly

Easy to use without reading a manual

Versatility and true portability to produce

labels, tags and receipt practically anywhere

✔

Can accept the media you are already using

Intuitive:

• First in its class with large, color, graphical LCD display• Interactive on-screen menus

• Large on-screen icons for common functions

Versatile:

• Prints labels and receipts just about anywhere from laptops, and

popular Windows®, iOS® and Android™ tablets and smartphones,

and from AirPrint™ – enabled apps1

Excellent connectivity:

• Dual radios in all models: Wi-Fi® and Bluetooth® technology

interfaces, standard

• Easily connect to your wireless network, and to devices you have

now

• Actively use both radios simultaneously

Rugged and reliable:

• IP54 certification to withstand dust and moisture

• 6 ft. drop protection

• 2-year “bumper-to-bumper” warranty*

Solution:RuggedJet™ RJ-3150 Label & Receipt printerIdeal for retail in-store label tagging and mobile POS receipt printing

* See limited warranty for details. For warranty information, ask your Brother Mobile Solutions, Inc. sales representative or visit www.brothermobilesolutions.com.1 See www.brothermobilesolutions.com for details, availability, and mobile device compatibility.

RuggedJet™ RJ-3150 Label & Receipt PrinterEasy to use – without reading a manual

Features: • Large, color, graphical LCD display and interactive menus

• Intuitive, interactive on-screen menus

• Large on-screen icons for common functions

Benefits: • Minimizes learning curve – no need for extensive training

• Menus, icons and functions can be customized

• Routine maintenance tasks have step-by-step instructions

1 See www.brothermobilesolutions.com for details, availability, and mobile device compatibility.

RuggedJet™ RJ-3150 Label & Receipt PrinterExcellent connectivity –to wireless networks and devices

Features: • Dual radios in all models

• Wi-Fi® and Bluetooth® technology interfaces, standard

• Actively use both radios simultaneously

Benefits:• Easily connect to your wireless network, and to devices you have now

• Simple wireless connectivity to laptops, and popular Windows®, iOS® and Android™ tablets and smartphones, and from AirPrint™ – enabled apps1

• Dual radios can also help future-proof your investment

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RuggedJet™ RJ-3150 Label & Receipt PrinterVersatile –uses drop in rolls for labels and receipts

Features: • Prints both self-adhesive labels and paper receipts

• Prints on standard thermal media up to 3" wide

• Simply drop in new rolls to change supplies

Benefits: • One mobile printer for labels, tags, and receipts

• Can probably accept the same media you already use

RuggedJet™ RJ-3150 Label & Receipt PrinterRugged & Reliable –for the bumps & drops that can happen

Features: • IP54 certified to withstand dust and moisture

• 6-foot drop protection

• 2-year “bumper-to-bumper” warranty*

Benefits: • Accidents happen: it can take a licking and keep on printing

• Warranty protects your investment against defects and damage for two full years*

* See limited warranty for details. For warranty information, ask your Brother Mobile Solutions, Inc. sales representative or visit www.brothermobilesolutions.com.

RuggedJet™ RJ-3150 Label & Receipt PrinterEasy to integrate – drop in replacement

Features: • Multiple OS support: Windows®, Windows Mobile®, iOS® and Android™

• ZPL II and CPCL emulations – for compatibility with existing apps and installations

• Free SDKs – for modifying custom apps

Benefits: • Designed to work with the devices you use now, and may use in the future

• Emulations can make it easy to use it as a more affordable in-line replacement for older, slower mobile printers you now use

For retail professionals looking for a faster, more affordable, and easier-to-use in-line replacement for the mobile receipt and label printers they use now, the choice is clear …

* See limited warranty for details. For warranty information, ask your Brother Mobile Solutions, Inc. sales representative or visit www.brothermobilesolutions.com.1 See www.brothermobilesolutions.com for details, availability, and mobile device compatibility.