Analytics service for receipt data Datawiz Inc.

Every retailer wants to draw the traffic to the store by proposing a

wide range of products and categories that most of consumer

typically put on their shopping list.

But how we can understand,

what products are in this shopping list?

Loyalty program?

• Shows who, what, when and how often buy

• Defines client value

• Provides targeted communication

If we have no loyalty program?

Could we find another way to learn our clients?

Market Basket Analysis!

What products are in clients basket

Friday evening?

Monday morning?30 grn. cost?

With beer and chips?

Applying

Two different baskets in evening:

Smoker 1: Cigarettes+Lighter ~ 30 grn.

Smoker 2: Cigarettes+Milk+Bread+Confectionary = 120+ grn.

For transformation of Smoker 1 to Smoker 2 marketers used

strategy: «Discount coupon 3% for the purchase more than 100

grn.»

Result: 20% of Smokers 1used discount coupon.

Case about smokers

Case about business lunch

Typical basket at lunch:

Yogurt+Bakery = 30 grn.

At lunch time put together Yogurts & Bakery.

Result: Number of receipts with this pair of products

doubled.

You opportunities with МВА

Define

products bought with gumboots.

Understand customer behavior

at different hours and days of week.

Find out what products are

in baskets of different cost.

Increase the number of items in basket by improving product

placement, additional proposals and cross sales.

Benefits

• Understand customer needs

• Range most suitable for clients

• Product placement optimization

• Demanded offers formation

• Target marketing activity

• Increase of articles number in the basket

All for customer!

Bonus: analytics and reports

Today we are working with:

• Kolos

• Roma

• Norma

• Taistra

• Artichoke

Integration

Datawiz Inc.

http://datawiz.io/ru/

Tel.: +38 (050)337-73-53

E-mail: hello@datawiz.io