Your Guide To Shop!

Priyanka Banerjee PGDM2-1523

Important

meeting to

attend but

you have to

shop for your

sister’s big

day.

Patterns & Trends

have stylist who

will help you

which trend to

follow according

to your budget

and occasion and

delivery right at

your doorstep

This service is a

one step solution

where you can buy

yourself the

apparel,

accessories and

footwear's and

also gift your

family and friends

with spending time

We have highly

qualified stylist

with an

experience with

fashion industry

who will be your

guide to

shopping.

Two kinds of

service: 1. you will

inform your stylist

what is the

occasion, what you

want to wear.

2. you can go with

out shopping with

your stylist.

Very few

competitors who

are only serving to

the elite class,

whereas Patterns &

Trends are focusing

on the upper

middle class

segment and

executive segment.

Patterns & Trends

have stylist who

will help you

which trend to

follow according to

your budget and

occasion and

delivery right at

your doorstep

IDENTIFICATION OF NEW RETAIL BUSINESS IDEA

• Growing population of working

professionals and increase of disposable

income provides total availability of target

market

• People are spending more on their lifestyle

appearance.

• Aspired young business executives who

wants to look fabulous at personal and

professional gathering.

• Gifting as per the occasion are tiring

sometimes we miss the occasion thus it will

provide a hassle free gifting service.

Target MarketCompetitive

Advantage

• Busy executives desired to keep pace

with the trends, yet not have time to

facilitate their need.

• Young business person who choose to

have convenience of a personalised

shopping service.

• Those who need consultation in

gifting or buying for self for a

particular occasion.

• Professional dancers/ performers who

need customized clothing accessories

at a desirable price.

Service

Attributes

• Convenience.

• Doorstep Delivery and Pickup

• Trial at home.

• Updated with new trends.

• Customer centric

• Customerized according to the location,

colour & fabric preference, occasion, gender,

age etc.

• Competitors are mostly focused on elite class

and bridal wear, whereas we catering for

every occasion.

• Budget friendly.

• Shopping with the stylist for an enhanced

experience.

• Quick response

• Pick up and delivery services

Reasons for choosing

this idea

Buyers Persona

On stage

Experience:

Back stage

Support :

People

Things

People

Things

Website/ Mobile

App

Stylist/Makeover

specialist

IPad/mobile devices

I.T Departme

nt

Data entry software/ Desktop

Logistics

Delivery man

Logistics

Delivery man

Registration through

desktop/Mobile App

Setting up a delivery point

Prefers stylists opinion

Filling up details : occasion, types of

clothes, gift/shopping for

self

ExchangeTrial Paid for

clothing and services

Logistics

Pick up person

Cash/Online

Transaction

Delivery man

I.T. Departme

nt

Desktop

I.T departmen

t

Maps/routes

Backend staff

Checking of fabrics

or any defects

Backend Staff

Go through the material

if any damage done

Accountant

Finance Departme

nt

Manufacturers/

stores

Market

Data entry people

Data entry software

Orvi Kapoor, 29years old, Managing Director, fashion lover, enthusiast and fun lover, high

spender

No. of employees. Electricity, internet bills.

Advertising and Promotional Cost. Pick up and delivery cost.

Seasonal shopping. Occasional/bridal shopping.

Special packages for regular customers. Delivering for an Event like Expo fairs, Professional

dance performance etc

Taking preferences as per the occasion and attributes

of the customers. Purchasing the required

items and having 4-5 options.

Sending to the customer for trial, if any item is liked by

customer he/she will pay for it . Otherwise it will be send back with the delivery man .

If customer dint liked any of it delivery man will bring it back and go later with the

next lot. Payment can be done

online/offline.

Working professionals.

Young business executives.

Lousy gifters. Professional

performers

Time savers. Staying trendy.

Hassle free gifting. Quality check.

Keep a check on your wallet

Retail stores and manufacturers of

clothing. Bank and payment

service providers. Experienced stylists.

Trained employees Experienced stylists Good logistics .

Websites / Mobile App

Telephonic Payments channels

both cash and online transaction

Promotional events to retain customers.

Ease of service & reliability. On-board professionals. Ease of return & exchange Fast delivery and pick up at

preferred location

Business Model Canvas

Key partnersKey Activities

Co

st s

tru

ctu

re

Key resources

Value Propositions Customer SegmentsRelationships

Rev

enu

e

Stre

am

Channels