.

“Western European retailers will invest slightly more than $129 billion by 2019 in IT solutions

and services”

IDC Retail Insights helps to ensure that with such high stakes, IT investments have the maximum business impact, improve

competitive positioning, and mitigate risk.

Customers Equate Brands With ExperiencesExperiences Are The Real Coin

Plan, Act, Monetize

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Source: IDC Retail Insights Western European Consumer Survey, 2015

“On The Go”

Understanding Customers’ Behaviors 5 «I» Shopper

Informed

Instrumented

Interconnected

Immediate

In-Place

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What digital transformation initiatives is your organization implementing in 2016?

New online and mobile sales channels69%

Information consolidation and analytics 60%

Infrastructure modernization 51%

Source: IDC Retail Insights Survey, 2016; Western Europe; N=535

What is the role of the store network in your organization’s omni-channel transformation beyond selling local stock?

Showroom (endless aisle) 1Value added fulfilment services

(e.g. click&collect; online returns) 2Fulfillment center for online orders 3

Source: IDC EMEA DX Survey, 2016; Western Europe

Mobile, Online, Analytics And Store Transformations Are The Short-term Priorities In Europe

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MAINTENANCE

NEW INVESTMENTS IN 2016

Source: IDC EVM Annual Survey, 2015, Western Europe

MaxMin

POS systems

Payment systems

Self-checkout systemsSelf- scanning systems

/ Kiosks

e-Commerce plat -forms

Content Management

Non-interactive Digital signage systems

Interactive digital signage systems

Retail-specific clien-telling

mobile devices

Store related IoT technologies

Customer Loyalty Offer Management

Customer, order, & inventory Analytics

Merchandise /Category management

Price / Promotion management

Inventory man-agement

Logistics & fulfilment management

Warehouse man-agement

Order managementSupply-chain management

Loss / Theft prevention systemsDigital security so-

lutions for customer data

Customer Mobile applications

PLM applications

Max

Min

Leadership Transformation

Omni-Experience

Transformation

InformationTransformation

Operating ModelTransformation

WorkSource Transformation

28% of total DX technology spendingIn 2015

19% of total DX technology spendingin 2015

49% of total DX technology spendingin 2015

3% of total DX technology spendingin 2015

Worldwide, $1.3T will be spent on technology for digital transformation initiatives in 2015

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1% of total DX technology spendingin 2015

2015

Source: IDC, Digital Transformation Spending Guide, 2015

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System of Record

Compliant Reporting Process drives Information CFO domain

Modernize

Innovation Platform

Digital Twins Information drives process LoB domain

Build

Industry Clouds

Distributed transactions Information Channel Ecosystem domain

Monetize

3 Architectural Constructs

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@IDCInsightsEMEA

Ivano OrtisAVP,IDC Retail Insights

iortis@idc.com+39 02 28457 366

IDC Retail Insights EMEA

IDC Community