Nick Scott

Import.io

The big data solution.

How real time web data helps retail.

heard the phrase “big data” before?

make you feel like this?

you don’t need me to tell you about the importance of data in the retail industry

you are using data throughout your business already

sales data

for stock level management

customer data

for loyalty programmes

product data

for special product promotions

i am not here to tell youwhat you already know

i am here to talk about a new kind of datathat is only just becoming available to retailers

web data

import.io allows anyone to turn a websiteinto data without writing any code

you can treat the web like a database

recruiters are using web data

to know as soon as jobs get posted online

maps providers are using web data

to keep up to date with store locationsand opening times

and retailers…?

i am going to show you 5 different ways that retailers are using web data

all 5 examples are using web datasourced via import.io

pricing strategy

sell hard disk drives

they need to know how to price them

they pull web data on all the hard disk drives

from all the brands

in all of the markets that they operate

price data

product properties

500GB

SSD

analysis of this data

allows them to determine overall trendsand make decisions about…

price per gigabyte

$/GB

premiums for certain features

$/GB

when to discount

$/GB

it gives them an overall pictureof the pricing and competitive landscape

campaign monitoring

all of these sports brands

make significant investment in video campaigns

that they distribute via youtube

youtube provides some statistics on views etc

but nothing on comments

one of these sports brands

uses import.io

to extract comments from youtube videos

that they then runthrough sentiment analysis

they perform the same analysis on their competitors

they use this as a feedback metric to help develop future campaigns

demand analysis

not the dominant classifieds site in all markets

in order to compete they monitor advert posting rates in particular categories on competitor sites

the data allows them to prioritise the categories and regions that they focus on

channel partner management

sell laptops

via channel partners

the channel partners are meant to observe MRP (Minimum Retail Price)

which means no further discounting allowed

but sometimes channel partners are a bit naughtyand discount below MRP

this is a problem for hpand the other channel partners

so they started pulling web data from partner websites

can now include live price data in their existing reporting process

grey market policing

sell cosmetics through their website and via resellers

resellers are not permitted to sell through amazon or ebay

searching ebay and amazon listings for infringing resellers is time consuming and ineffective

web data allows the arbonne legal department to identify infringing resellers automatically

it is even possible for them to issue enforcement notices automatically

So how do we feel now?

a little less like that…

a little more like this

Questions?

learn more about web datawww.import.io