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PowerReviews, Inc. 1
Growing Your UGC Through Post Purchase Emails
PowerReviews, Inc.
Ask Questions• #PowerReviews
• Post them in the questions panel on the right of your screen.
• You will receive a link to the recorded webinar.
2
PowerReviews, Inc. 3
Speaker
Arit CummingsClient Success Director at PowerReviews
Arit has a background in client success in the online space. She’s currently responsible for the success of PowerReviews clients, taking a consultative approach to relationship management. Arit loves to travel internationally, explore new languages, read, and spend time with her English bulldog, Deniro.
PowerReviews, Inc. 4
Agenda
Benchmarks
Best Practices: Post Purchase EmailsContent
Design
Mobile
Timing
Incentives
PowerReviews, Inc. 5
70% of reviews are
collected via the post purchase
PowerReviews, Inc. 6
Review Collection Process
Consumer makes a purchase
The review goes through moderation
Consumer receives an email asking them to
write a review
Review is displayed on your site
PowerReviews, Inc Confidential
Benchmarks
PowerReviews, Inc. 8
BenchmarksPost Purchase Email
Emails Sent To Reviews Written Open Rate
Benchmark Average 3.6% 37%
Benchmark Top 10% 7.7% 50%
PowerReviews, Inc.
Content
PowerReviews, Inc. 10
DO:
● Craft concise and personalized messaging
● Always use the customer’s name
● Play on your brand when messaging the customer
● Keep the subject line under 55 characters
PowerReviews, Inc. 11
DON’T:
● Use too many words
● Include other marketing or sales calls to action
● Use a long subject line that will get truncated
PowerReviews, Inc.
Design
Design
PowerReviews, Inc. 13
DO:
● Keep it simple
● Single column 16pt to 18pt font
● Make the write a review action stand out
PowerReviews, Inc. 14
DON’T:
● Forget to include the image and link to the product
● Use a too big or too small font
● Make the ‘write a review’ action hard to find
PowerReviews, Inc.
Mobile
Mobile
PowerReviews, Inc.
DO: Make it Mobile Friendly
> 50% of emails being
opened on a mobile device
> 50% of emails being
opened on a mobile device
● Mobile review collection rates increased 5% to 20% when customers implemented a mobile-friendly post purchase email
PowerReviews, Inc. 17
DO: Use a Pre-Fill Write a Review Form
PowerReviews, Inc.
Timing
PowerReviews, Inc. 19
Timing
WED SAT
PowerReviews, Inc. 20
Timing
Product Type How long should you wait to send the email?
Hard Goods 21 days
Soft Goods 14 days
Perishables 14 days
PowerReviews, Inc.
Incentives
PowerReviews, Inc. Confidential
55% of consumers said they need motivation to write reviews
PowerReviews, Inc. 23
DO:
● Use a sweepstakes -- like the PowerReviews $1,000 sweepstakes -- to incent customers
● Use your existing loyalty or rewards program
● Create offer codes for free shipping or discounts
PowerReviews, Inc. 24
DON’T:
● Forget to make the sweepstakes prominent
● Offer more than one promotion in the same email
PowerReviews, Inc. 25
Double Your Collection Rate
70% of reviews are collected via the post
purchase email
> 50% of emails being opened on a mobile
device
55% of consumers said they need motivation to
write reviews
PowerReviews, Inc.
Ask Questions• #PowerReviews
• Post them in the questions panel on the right of your screen.
• You will receive a link to the recorded webinar.
26
PowerReviews, Inc.
Questions?
PowerReviews, Inc.
Thank you.
www.powerreviews.comwww.powerreviews.com/blog