History Operation

Management and staff Brands Production

Controversies Price fixing Animal testing Other product Logo controversy

The Procter & Gamble Company Headquartered in downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning

agent and personal care products. In 2011, P&G recorded $82.6 billion dollars in

sales.  Fortune magazine ranked P&G at fifth place of the

"World's Most Admired Companies".

Procter & Gamble is the only Fortune 500 company to issue C Share common stock.

William Procter, a candle maker, and James Gamble, a soap maker, emigrated from England and Ireland respectively.

In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble.

In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory.

The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of theThomas Hedley Co., based in Newcastle upon Tyne, England.

The company introduced Tide laundry detergent in 1946 and Prell shampoo in 1947.

In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as Crest.

Branching out once again in 1957, the company purchased Charmin Paper Mills and began manufacturing toilet paper and other paper products.

In January 2005 P&G announced an acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second place.

On August 24, 2009, the Ireland-based pharmaceutical company Warner Chilcott announced they had bought P&G's prescription-drug business for $3.1 billion.

Procter and Gamble was a tier one sponsor of London's 2012 Olympic Games and sponsored 150 Athletes.

Beauty segment Grooming segment Health Care segment Snacks & Pet Care segment Fabric Care & Home Care

segment Baby Care & Family Home

Care segment

The board of directors of Procter & Gamble currently has eleven members:

Robert A. McDonald Angela Braly Meg Whitman Johnathan A. Rodgers Ernesto Zedillo Scott Cake Patricia A. Woertz Susan D. Desmond-Hellmann Maggie Wilderotter W. James McNerney, Jr. Kenneth Chenault.

26 of P&G's brands have more than a billion dollars in net annual sales, according to the 2011 Annual Report and P&G Corporate Newsroom.

Leadership Brands:-

Ace is a brand of laundry detergent/liquid available in numerous forms and scents.

Always/Whisper is a brand of feminine care products. Ariel is a brand of laundry detergent/liquid available in

numerous forms and scents. Bold is a brand of laundry detergent/liquid. Bounce is a brand of laundry products sold in the United States

and Canada.

Bounty is a brand of paper towel sold in the United States and Canada.

Braun is a small-appliances manufacturer specializing in electric shavers, epilators, hair care appliances and blenders.

Cascade is a brand of dishwashing products. Charmin is a brand of toilet paper sold in the United States,

Canada, and Mexico. Cover Girl is a brand of women's cosmetics. Crest/Oral B is a brand of toothpaste and teeth-whitening

products. Dash is a brand of laundry detergent/liquid. Dawn/Fairy is a brand of dishwashing detergent. Duracell is a brand of batteries and flashlights. Febreze/Ambi Pur is a brand of air fresheners. Fixodent is a brand of air denture adhesives. Fusion is a brand of men's wet shave razors.

Gillette is a brand of safety razor and male grooming products.

Head & Shoulders is a brand of anti-dandruff shampoo and conditioners.

Herbal Essences is a brand of shampoo and conditioners. Hugo Boss is a brand of fine fragrances. Iams is a brand of pet food. Luvs is a brand of baby diapers. Mach3 is a brand of safety razor and male grooming

products. Max Factor is a brand of women's cosmetics. Mister Clean is a brand of multi-purpose cleaner sold in the

United States, Canada and Great Britain. Olay is a brand of women's skin care products. Old Spice is a brand of men's grooming products. Oral-B is a brand of toothbrush, and oral care products.

Manufacturing operations are based in the following regions:

•United States•Canada•Philippines•Mexico•Latin America           

•Europe• China (31 wholly owned factories) and other parts of Asia•Africa•Australia

Procter & Gamble produced and sponsored the first radio soap operas in the 1930s (Procter & Gamble's being known for detergents—soaps—was the genesis of the term "soap opera"). When the medium switched to television in the 1950s and 1960s, most of the new serials were sponsored and produced by the company.

In 2008, P&G expanded into music sponsorship when it joined Island Def Jam to create Tag Records, named after a body spray that P&G acquired from Gillette.

Procter & Gamble also gave a $100,000 contract to the winners of Cycle 1 through 3 of Canada's Next Top Model,

Price fixing:-

In April 2011, P&G was fined 211.2m euros by the European Commission for establishing a price-fixing cartel in Europe along with Unilever, who was fined 104m euros.

Though the fine was set higher at first, it was discounted by 10% after P&G and Unilever admitted running the cartel.

Animal testing:-

On June 30, 1999, Procter & Gamble announced that it would limit its animal testing practices to its food and drug products which represents roughly 80% of its product portfolio. 

The company invested more than $275 million in the development of alternative testing methods.

Procter & Gamble has received criticism from animal advocacy group PETA for the practice of testing on animals.

Logo controversy:-

P&G's former logo originated in 1851 as a crude cross that barge workers on the Ohio River painted on cases of P&G star candles to identify them.

P&G later changed this symbol into a trademark that showed a man in the moon overlooking 13 stars, said to commemorate the original 13 colonies.

P&G's logo consisted of a man's face on the moon surrounded by 13 stars, and some claimed that the logo was a mockery of the heavenly symbol .