Fall, 2016

© MMXVI Greenexus LLC | All rights reserved

Into™ cloud platform

transparency, storytelling & customer engagementfor sustainability

business plan 2016-19 executive summary & series seed investment

• we enable our customers to deliver high-impact stories to their communities• we develop innovative digital and analytics solutions that help people know where their food and products come from, connect and engage with their producers

© MMXVI Greenexus LLC | All rights reserved

• we are unveiling them, making them visual and fun, bringing them to life

people love transparency and discovering stories,but many stories remain hidden, unavailable and undiscovered

© MMXVI Greenexus LLC | All rights reserved

• we are developing a purpose-built cloud and mobile platform to create, manage and track stories

• story creation, management and analytical insights dashboards for producers

• self-discovery and community engagement applications and tools for their customers

• scan code and tracking capabilities

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• viewers simply swipe through a series of rich media screens that show interactive map locations, images, galleries, infographics, video, audio and more.

• a simple menu offers different options to share, find, connect and engage

• at the end, stories show a living journal made of news, updates and viewers’ own contributions

• the green marketplace is currently estimated to be greater than $300 Billion worldwide. The organic and sustainable market in the US is estimated at $60 billion, represented by 1,000+ producers with revenues more than $500k per year and 10,000+ smaller producers.

• there are many market verticals which are growing rapidly including: sustainable beverages, fisheries, forestry and household product.

• competitive solutions are fragmented and using our approach. These range from generic story telling applications to large content management providers

© MMXVI Greenexus LLC | All rights reserved

• our pilot customers and partners are innovative, influential leaders in the organic/sustainable food and beverage segment

• aligned with Natural Products Expo West next March 2017 we plan to run a synced campaign to launch the Into pilot. All pilot participants will be running the Get the Story campaign simultaneously

Get the

Story

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20172016

soft launch Expo-West ‘16 pilot production

engage enterprise customers

launch NPEW ‘172.0

Three initial phases of growth:

• prove the impact – mid 2016 to mid 2017• customers: engage with 10-12 highly involved pilot customers, launch limited

availability in spring 2017, build client base to 50 by mid-year.• platform: build core offering and functionality• team: 6-8 colleagues

• deepen and broaden mid 2017-mid 2018• customers: extend food producer market and explore adjacent markets

• extend food producer market and explore adjacent verticals, expect 100-150 customer by year end

• deepen community engagement activities• platform: extend functionality footprint, enterprise and scanning scalability• team: 10-15

• scale 2018+

Pablo Munoz Ledo. Founder. Mexico City-born. Green marketing entrepreneur. More than 15 years experience developing organic/green companies and organizations. Founded Aires de Campo, Bionexos, ViaCoop. Extensive experience connecting farmers and marketplaces in Europe and US.

Doris Meier. Operations lead, BA/Humanities and Master’s in Organizational Psychology, worked as an organizational development consultant and business coach. Avid photographer, traveler and cook.

Rylan Peery. Co-founder. Business strategy lead. Founded Giveback.net. Front-end developer at Shopzilla.com. Co-founder at Storied.us Founder and CEO of Colab.Coop web development company. Stanford graduate.

Ethan Winn. Co-founder. Technical Design lead. 20 year web veteran, with extensive tech and strategic consulting experience for social enterprises and disruptive startups with Colab.Coop, EchoDitto, and real Estate Financial Modeling (REFM)

Michael Besançon. Advisor. Founded Follow your Heart in 1970. Joined Whole Foods in 1994 and retired 14 years later as Senior Global VP.

Jim Cox. Investor/Advisor. CFO at Lithium Technologies. Previously CFO Advent Software, UTStarcom and PWC

Theo Ferguson. Investor/Advisor. Founding member of Slow Money and founder of Good Food Web and Vital Systems.

Sarah Thorpe. Storytelling lead. Hybrid strategist, designer, and storyteller. Ten year experience in video and storytelling, strategy, communication, and concept development. She has focused her work on a deeper inquiry into self-sustaining systems and design.

Gary Hirshberg. Investor/Advisor. Co-Founder and Chairman of Stonyfield Farm, also founder and Chairman of Just Label It!,

Doug Yokoyama. Investor/Advisor. CIO and SVP Advent Software. Currently investing and advising Impact enterprises on technology/innovation strategies.

Advisory board

team

• $900,000 seed round, equity

series seed investment

• with 200 enterprise customers by 12.2017, initial traction sales reach $1.2M+ (past break even point)

• seed funding proceeds will be used to: A) consolidate core team (storytelling, tech and support); B) develop 2.0 technology and produce pilot launch content and C) public launching media and PR strategy and production

• business development initially focused on enterprise customers, seeking critical mass of user adoption

• following Into launch in Spring 2017, the platform will be ready for online access, sign-up, story creation and management; open to all independent sustainable producers

Into™ pilot report

Into™ pilot video(What if we knew?)

CONTACT:

KEY LINKS:

Pablo Muñoz Ledopablo@lookin.to

Doug Yokoyamadoug@lookin.to

Luis Felipe Regorego@lookin.to