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Google Confidential and Proprietary
Meeting expectations in digital retail
Google Confidential and Proprietary
Retail has already been transformed by digital
Google Confidential and Proprietary
The expectation isn’t always based on retail
Google Confidential and Proprietary
4
H per day1.5
H per day
Source: Capgemini & MIT Sloan Management Review, The Digital Advantage: How Digital Leaders Outperform Their Peers In Every Industry, 2013
Revenue Profitability Market Valuation
+9% +26% +12%
There is significant advantage to becoming a digital business
Google Confidential and Proprietary
So retail needs to build the experience on and offline and merge the worlds...
Remembering that at Walmart, 10% of online sales come from people within the store1
Source: 1. BCG 2015
Google Confidential and Proprietary
So, what do we need to do to close the gap?
51% Purchase online
6.6% of sales are online
Google Confidential and Proprietary
1. Digital DNA
2. Innovation isn’t an ‘option’
3. Mean it
Google Confidential and Proprietary
1. Digital DNA
Google Confidential and Proprietary
Think how the consumer thinks
“The consumer doesn’t care about channel,
and now neither will we…” Neiman Marcus
Google Confidential and Proprietary
2. Innovation isn’t an option
Google Confidential and Proprietary
3. Mean it
Google Confidential and Proprietary
The Saks Breakfast club
X
Books
Phones
Social Network
Music
Movies
Apparel
Google Confidential and Proprietary
The future is now
