2. LANDSCAPE TODAY Online pure plays continue tosteal market
share fromtraditional retailers. Providing context-rich
informationie. more relevant, and personalisedshopping experiences
= higherconversion rates and increasedcustomer loyalty. Retailers
must create a consistentexperience across Web, mobile,telephone,
retail, print 2014 Netstarter
3. LANDSCAPE TODAY Retailers must bridge the gapbetween off and
online. Social and Mobile combinationallows retailers to
leveragecustomer info from everywhereeg. shopping history or
activityon social networks and offercontextually relevant
offerswhile they are on the move. 2014 Netstarter
4. 2014 Netstarter
5. IMPLICATIONS FOR COMMERCE1. No "e"2. Physical store
footprints will need to adapt3. Blending experience across physical
anddigital channels4. Personalisation on a mass scale in based
onwho you are and what you do in both physicaland digital
channels5. Retailers will need to change how they measuresuccess in
physical channels6. Supply chain will need to find different ways
tomeet the economic challenge of omnichannel 2014 Netstarter
6. CUSTOMER PROFILE 70% of customers are lookingonline before
purchasing Ethical sourcing required Dont care about your channels
Demographics causingdivergence in desired experience Getting used
to multiple browserwindows open I expect you to know me butdont
stalk me 2014 Netstarter
7. RETAIL IN 20201. Bringing the best of digital into a
physical environment Digital change rooms The same content as
online e.g. reviews Stores are showrooms Borderless ecommerce2. Big
data driven marketing and merchandising Where to market it Who to
promote it to What to sell Which store to sell it in Purchase
behaviour shared between channels 2014 Netstarter
8. PULLING ITTOGETHER 2014 Netstarter
9. TECHNICAL CHALLENGES TO SOLVE Where is your customer data?
How do we get it all in one spot? Worry about what you will do with
it later.It becomes your most important asset(after your people of
course) Where is all your product info, images,reviews etc. Get
that all in one spot Decide how you get that information intothe
hands of the front end that needs it(physical or digital) 2014
Netstarter
10. BUSINESS CHALLENGES TO SOLVEAnalytics have meaningacross
all channelsSupply chain logistics willneed to optimise to cope
withincrease in online orderingMotivating and remuneratingsales
staff in each channel forvalue added, not just salesCross border
Commerce;shipping, taxes, duties, customerservice,
Multilanguage,multicurrency, multiDCAllowing customers to seethe
end to end supply andlogistics chainProduct decisions will bemade
based on who buyswhat, where 2014 Netstarter
11. THE OPPORTUNITY IS NOW1. Find a partner2. Build a
roadmap,take your time3. Change the conversationwith your customer
first4. Deliver a new retailoutcome 2014 Netstarter
