First-Hand Accounts Panel Bricks Get Digital: Redefining The Physical Store #RIC15

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Please Welcome…

Rafeh Masood, DICK'S Spor,ng Goods

Josh Mar3, Point Inside

Moderator: Alicia Fiorle7a, Retail TouchPoints

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Bricks Get Digital: Redefining The Physical Store

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Share your ques3ons using our event hash tag!

We Want To Hear From You!

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Josh Mar3 Point Inside

Our Panelists

Rafeh Masood DICK’S Spor3ng Goods

Alicia FiorleHa Retail TouchPoints

MODERATOR

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The Store Is S,ll The Star

In 2014, 7% of retail sales were online. The

remaining 93% took place in stores

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Digital Influence Is Increasing

Digital channels will influence $2.2 trillion in brick-‐and-‐mortar sales by

the end of 2015

Deloi&e, Naviga-ng The Digital Divide

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Mobile Especially Is Having An Impact

In 2014, mobile influenced 28% of in-‐store sales, versus

only 5% in 2012.


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Are The Days Of ‘Showrooming’ Over?

Digital consumers are 30% less likely to use mobile devices to

compare prices in-‐store than they were a year ago


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Did Showrooming Ever Exist?

“People who use digital while they shop in-‐store convert at a 20% higher rate compared to those who do not use digital

as part of the shopping process. "


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Inspira,on Browse & Research

Select & Validate

Purchase & Pay

Return & Service

Defining ‘Mobile Moments’


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How DICK’S Is Embracing Mobile

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Connec,ng Mobile, Home And The Store

As DICK'S moves into new markets, online sales in surrounding ZIP codes

increase by approximately 50%

Internet Retailer

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A Hands-‐Free Future With Wearables

31% of consumers are comfortable with brands

pushing adver,sements and offers to wearable tech if the messages are extremely

targeted, personalized and contextual.

Boxever

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Predic,ons & Final Best Prac,ces

By 2020, digital influence will be over

90%


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Thank You!

Chat with us during the show!

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