Fire-Side Chat: Why Ecommerce Marketers Need To Leverage Relationship Marketing

Copyright 2017 - Q4 Amazon Virtual Summit

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FIRE-SIDE CHAT:

Why Ecommerce Marketers Need To Leverage Relationship Marketing

● Session Recording + Slides Will Be Sent Out

● Join in the Poll Questions!

● Submit Questions to Our Panelists

Today’s Logistics

Overview

Founded in 2007

Google Premier Partner

400+ Active Retail Clients

Top 50 Fastest Growing Company San Diego

D E L I V E R I N G L A S T I N G

R E S U L T S F O R O U R C L I E N T S

Solutions

Retail-focused PPC & Shopping

Amazon Sales Acceleration

Facebook Performance Marketing

Creative Services

About CPC Strategy

Solutions

Jeff EpsteinFounder & CEO@ambassador

Today’s Speaker

Today’s Agenda

● The umbrella of Relationship Marketing

● Why marketers need to master this strategy

● Best way to manage & execute relationship

marketing efforts

● Takeaways to build out efficient relationship

marketing campaigns

BONUS:The Definitive

Guide to Building a World-Class

Referral Program


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STACK TEXT ROW 1STACK TEXT ROW 2Q1: What is Relationship Marketing?


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Q2: What’s the ROI for eCommerce brands?


eCommerce ROI


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Q3: How are eCommerce marketers leveraging relationship marketing?


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Q4: How do I get started with a referral program?


Referral Program Process


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Q5: What’s the best way to find influencers?


Identifying Influencers


Identifying Influencers: Social & Online Search

In addition to social media, Google “top

blogger” lists by geographic location and blog

type.


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Q6: How can we leverage affiliates and influencers to increase commerce?


Affiliate + Influencer Marketing


Case Studies: Affiliate + Influencer Marketing


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Q7: What is the best way to manage & execute relationship marketing efforts?

Partner with a vendor that offers:

● Usability

● Flexibility

● Customizable

Effectively manage with technology

Today’s Recap

● Relationship marketing refers to everything your

brand does to develop strong, lifelong

relationships with your consumers

● 82% of Americans say they seek

recommendations from friends and family when

considering a purchase

● 3X ROI for eCommerce brands

BONUS:The Definitive

Guide to Building a World-Class

Referral Program

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Schedule Your ComplimentaryRetail Search Evaluation

CPC Strategy’s Retail Search Evaluation is a complimentary

60-minute analysis and assessment of a retailer's existing

Google Shopping campaign architecture, targeting settings,

product feed, product pages, and profitability metrics.

What Now?

SCHEDULE MY EVALUATION

Jeff EpsteinFounder & CEO@ambassador

Questions For Today’s Speaker?