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ONLINE MARKETPLACES ACROSS EUROPE E-Commerce Berlin Expo, April 2016 Bundesverband Onlinehandel e.V. Oliver Prothmann, President

E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

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Page 1: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

ONLINEMARKETPLACESACROSS EUROPEE-Commerce Berlin Expo, April 2016

Bundesverband Onlinehandel e.V.Oliver Prothmann, President

Page 2: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

German Federal Association of Online Trade

Bundesverband Onlinehandel e.V.Visible voice of the respectable online retailer

Speaker and stakeholders of the medium-sized online retail enterprises (SMEs) compared with National and European policy to the achievement of a fair, safe and successful online trading for all those involved.

Legal certainty for online trading

Elimination of all restrictions and bans

Integration of eCommerce in training

Promoting cross-border trade

Area-wide access to fast internet

Elimination of discrimination against online trade over counter retail

Page 3: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

Massively growing B2C internet sales-share

for TCG** in Europe 16*

201012.1%

201113.7%

201215.2%

201317.4%

201419.4%

20.6%

Jan – Jun

2015

20066.4%Source: GfK Retail Panel, Sales Value %

*AT, BE, CH, CZ, DE, ES, FR, GB, HU, IT, NL, PL, PT, RU, SK, UA

**CE, IT, OE, MTG, Photo, Telecom, SDA, PersDiag, MDA

Sales figures of Smart-Mobilephones are calculated with "Non Subsidised

estimated Prices“

*** EU11

Page 4: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

definitionmarketplace

Platform on the Internetfor sellers/merchants to offer productsand prospects/customers view these

products and purchase.

Page 5: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

THE ROLE OF MARKETPLACES

The intermediary between two worlds

Enter your footer text here5

SafetyPolicy

Trust

Law

Merchant

Transaction

Technology

Mobile

Page 6: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

DNA OF MARKETPLACES

Have a look which dna fits to your own dna!

Developed by p.digital and BVOH6

Core Register Seller Region Type Category Listing Item

Merchant

based

Neutral

Service

based

open

closed

business

private

Local

National

International

Transaction

(buy it now)

Auction

Classified

Horizontal

Vertical

Catalogue

Article

new

used

handcrafted

Page 7: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

335x in EU

most in DE

74 Owners

Page 8: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

ONLINE MARKETPLACES PER COUNTRY

You can find many marketplaces in European countries

DE FR IT ES NL UK AT PL SE BE DK FI

60 30 24 18 18 17 15 14 13 13 12 10

Page 9: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

STATISTICS ON MARKETPLACES ACROSS EUROPA

157 Marketplaces offer Full Range on Category

Buy It Now

79%

Owner MPs

Mascus 33

eBay 25

Spartoo 25

Chrono24 21

Groupon 17

fruugo 16

MiniInTheBox 16

PixMania 13

Verticomm 12

Leboncoin 11

Mercateo 11

Special Interest MPs

Fashion 41

Machinery 33

Automotive 26

Watches 21

Wine 12

Handmade 9

Home&Garden 8

Collectibles 6

Technology 6

Books 5

Media 4

Sport 2

Ticketing 2

Weapons 2

Food 1

Page 10: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

MARKETPLACES ACROSS EUROPE

TOP 1-25

Page 11: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

11

MARKETPLACES ACROSS EUROPE

TOP 25-50

Page 12: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

TOP 20 MARKETPLACES IN GERMAN SPEAKING REGION (D/A/CH )

TOP URL Country Category Core B2X Type Enterprise Base1 amazon.de DE Full range S B2C T Amazon US

2 ebay.de DE Full range N B2C T eBay US

3 ebay-kleinanzeigen.de DE Full range N B2C C eBay US

4 mobile.de DE Automotive N B2C C eBay US

5 otto.de DE Full range S B2C T Otto DE

6 autoscout24.de DE Automotive N B2C C Autoscout24 DE

7 willhaben.at AT Full range N B2C C Leboncoin FR

8 zalando.de DE Fashion S B2C T Zalando DE

9 check24.de DE Technology N B2C T Check24 DE

10 de.dawanda.com DE Handmade N B2C T DaWanda DE

11 ricardo.ch CH Full range N B2C T Tamedia CH

12 markt.de DE Full range N B2C C markt.gruppe DE

13 ebay.at AT Full range N B2C T eBay US

14 groupon.de DE Full range S B2C T Groupon US

15 kleiderkreisel.de DE Fashion N C2C T Kleiderkreisel DE

16 home24.de DE Home&Garden S B2C T Rocket Internet DE

17 rakuten.de DE Full range N B2C T Rakuten JP

18 shpock.de DE Full range N C2C C Shpock DE

19 egun.de DE Weapons N B2C C eGun DE

20 tutti.ch CH Full range N B2C C Leboncoin FR

21 auto.ricardo.ch CH Automotive N B2C C Tamedia CH

22 hitmeister.de DE Full range S B2C T Hitmeister DE

23 ebay.ch CH Full range N B2C T eBay US

24 autoscout24.at AT Automotive N B2C C Autoscout24 DE

25 allyouneed.com DE Full range N B2C T DHL DE

Page 13: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

CHOICE

CONVERSION

COMMUNITY

COMPETITION

CONVENIENCE

CERTAINTY

COST

CHANCE

CHANNEL

CROSS BORDER

TOP 10 USPs OF ONLINE-MARKETPLACES

To enter a new market there is nothing easier than a marketplace

Page 14: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

ALWAYS BE ATTENTATIVEABOUT HOW A MARKETPLACE DEVELOPS

http://www.rakuten.com.sg/event/info/14

Page 15: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

Bundesverband OnlinehandelChoice in eCommerce

For Choiceand Innovation in

Trade

p.digital

Page 16: E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

p.digital

Entering Europe Strategy Workshop• Individual workshop to identify the most

effective way to enter the European market

> Individual 2.500€ / day

Strategic Marketplace Workshop• Right Choice Of Marketplace

• Manage Amazon And Other Marketplace Business

• Start Your Own Marketplace

> June, 10th in Berlin: 850€ or individual 2.500€

eBay Excellence Workshop• Run eBay Business with or without eBay

• Optimize eBay Business to increase revenue

• Do‘s and Dont‘s on eBay

> June, 17th in Berlin: 850€ or individual 2.500€

DISTREE EMEA

SPECIAL