Upload
e-commerce-capitals
View
321
Download
5
Embed Size (px)
Citation preview
ONLINEMARKETPLACESACROSS EUROPEE-Commerce Berlin Expo, April 2016
Bundesverband Onlinehandel e.V.Oliver Prothmann, President
German Federal Association of Online Trade
Bundesverband Onlinehandel e.V.Visible voice of the respectable online retailer
Speaker and stakeholders of the medium-sized online retail enterprises (SMEs) compared with National and European policy to the achievement of a fair, safe and successful online trading for all those involved.
Legal certainty for online trading
Elimination of all restrictions and bans
Integration of eCommerce in training
Promoting cross-border trade
Area-wide access to fast internet
Elimination of discrimination against online trade over counter retail
Massively growing B2C internet sales-share
for TCG** in Europe 16*
201012.1%
201113.7%
201215.2%
201317.4%
201419.4%
20.6%
Jan – Jun
2015
20066.4%Source: GfK Retail Panel, Sales Value %
*AT, BE, CH, CZ, DE, ES, FR, GB, HU, IT, NL, PL, PT, RU, SK, UA
**CE, IT, OE, MTG, Photo, Telecom, SDA, PersDiag, MDA
Sales figures of Smart-Mobilephones are calculated with "Non Subsidised
estimated Prices“
*** EU11
definitionmarketplace
Platform on the Internetfor sellers/merchants to offer productsand prospects/customers view these
products and purchase.
THE ROLE OF MARKETPLACES
The intermediary between two worlds
Enter your footer text here5
SafetyPolicy
Trust
Law
Merchant
Transaction
Technology
Mobile
DNA OF MARKETPLACES
Have a look which dna fits to your own dna!
Developed by p.digital and BVOH6
Core Register Seller Region Type Category Listing Item
Merchant
based
Neutral
Service
based
open
closed
business
private
Local
National
International
Transaction
(buy it now)
Auction
Classified
Horizontal
Vertical
Catalogue
Article
new
used
handcrafted
335x in EU
most in DE
74 Owners
ONLINE MARKETPLACES PER COUNTRY
You can find many marketplaces in European countries
DE FR IT ES NL UK AT PL SE BE DK FI
60 30 24 18 18 17 15 14 13 13 12 10
STATISTICS ON MARKETPLACES ACROSS EUROPA
157 Marketplaces offer Full Range on Category
Buy It Now
79%
Owner MPs
Mascus 33
eBay 25
Spartoo 25
Chrono24 21
Groupon 17
fruugo 16
MiniInTheBox 16
PixMania 13
Verticomm 12
Leboncoin 11
Mercateo 11
Special Interest MPs
Fashion 41
Machinery 33
Automotive 26
Watches 21
Wine 12
Handmade 9
Home&Garden 8
Collectibles 6
Technology 6
Books 5
Media 4
Sport 2
Ticketing 2
Weapons 2
Food 1
MARKETPLACES ACROSS EUROPE
TOP 1-25
11
MARKETPLACES ACROSS EUROPE
TOP 25-50
TOP 20 MARKETPLACES IN GERMAN SPEAKING REGION (D/A/CH )
TOP URL Country Category Core B2X Type Enterprise Base1 amazon.de DE Full range S B2C T Amazon US
2 ebay.de DE Full range N B2C T eBay US
3 ebay-kleinanzeigen.de DE Full range N B2C C eBay US
4 mobile.de DE Automotive N B2C C eBay US
5 otto.de DE Full range S B2C T Otto DE
6 autoscout24.de DE Automotive N B2C C Autoscout24 DE
7 willhaben.at AT Full range N B2C C Leboncoin FR
8 zalando.de DE Fashion S B2C T Zalando DE
9 check24.de DE Technology N B2C T Check24 DE
10 de.dawanda.com DE Handmade N B2C T DaWanda DE
11 ricardo.ch CH Full range N B2C T Tamedia CH
12 markt.de DE Full range N B2C C markt.gruppe DE
13 ebay.at AT Full range N B2C T eBay US
14 groupon.de DE Full range S B2C T Groupon US
15 kleiderkreisel.de DE Fashion N C2C T Kleiderkreisel DE
16 home24.de DE Home&Garden S B2C T Rocket Internet DE
17 rakuten.de DE Full range N B2C T Rakuten JP
18 shpock.de DE Full range N C2C C Shpock DE
19 egun.de DE Weapons N B2C C eGun DE
20 tutti.ch CH Full range N B2C C Leboncoin FR
21 auto.ricardo.ch CH Automotive N B2C C Tamedia CH
22 hitmeister.de DE Full range S B2C T Hitmeister DE
23 ebay.ch CH Full range N B2C T eBay US
24 autoscout24.at AT Automotive N B2C C Autoscout24 DE
25 allyouneed.com DE Full range N B2C T DHL DE
CHOICE
CONVERSION
COMMUNITY
COMPETITION
CONVENIENCE
CERTAINTY
COST
CHANCE
CHANNEL
CROSS BORDER
TOP 10 USPs OF ONLINE-MARKETPLACES
To enter a new market there is nothing easier than a marketplace
ALWAYS BE ATTENTATIVEABOUT HOW A MARKETPLACE DEVELOPS
http://www.rakuten.com.sg/event/info/14
Bundesverband OnlinehandelChoice in eCommerce
For Choiceand Innovation in
Trade
p.digital
p.digital
Entering Europe Strategy Workshop• Individual workshop to identify the most
effective way to enter the European market
> Individual 2.500€ / day
Strategic Marketplace Workshop• Right Choice Of Marketplace
• Manage Amazon And Other Marketplace Business
• Start Your Own Marketplace
> June, 10th in Berlin: 850€ or individual 2.500€
eBay Excellence Workshop• Run eBay Business with or without eBay
• Optimize eBay Business to increase revenue
• Do‘s and Dont‘s on eBay
> June, 17th in Berlin: 850€ or individual 2.500€
DISTREE EMEA
SPECIAL