Dries Jaspers - Bpost international - eFashion2014

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  • Levering en retours als boost voor je omzet Dries Jaspers Regional Sales Manager
  • groei 2yy/mm/dd - title presentation - author - qualifier Worldwide B2C ecommerce sales is expected to increase by 20.1% in 2014
  • yy/mm/dd - title presentation - author - qualifier Consumers are well informed and become more demanding
  • Social media influences online purchases
  • FEEDBACK Promote & recommend I share my + experience CONVERT Trigger I realize I need something Search & evaluate I decide why I want Buy I buy what I want DELIVER Delivery service I receive what I bought Consume I open and use my purchase Return Decide I dont want it Consumer e-commerce journey Touch points during decision moments
  • Delivery and returns are also main criteria's when it comes to repeat buying Source: E-commerce and delivery. A study of play of EU parcel markets with particular emphasis in e-commerce. Considered important
  • yy/mm/dd - title presentation - author - qualifier Living room = fitting room Living room = fitting room
  • Ladies wear represents the highest returns Childrens wear electrical 10 20 % Footwear menswear 20 30 % Ladieswear occasional wear 30 60 %
  • 10% ordered different styles 14% ordered a few different sizes 35% wrong size doesnt fit 19% no main reason
  • What do your customers want? I dont want to pay when I return a product I dont want too much hassle to return my purchase. The return point should be close to my house. Please pay my refund as soon as possible. I want enough time to think and decide if I want to return my purchase. Good communication
  • yy/mm/dd - title presentation - author - qualifier Add relevant product information
  • Offer a digital fitting room
  • yy/mm/dd - title presentation - author - qualifier
  • yy/mm/dd - title presentation - author - qualifier Optimize your delivery service
  • yy/mm/dd - title presentation - author - qualifier Offer your customers a fluent return pocess
  • Tracking item to country of destination EU28 customs clearance No tracking Tracking to country of destination Tracking on item & scan at door 2kg Tracking on item to scan at door & signature Tracking an item to scan at door & signature Intl customs clearance = landed cost solution 30kg S E R V I C E B A S K E T V A L U E Tracking on item & scan at door 5kg
  • bpost network in Belgium @home @bpost @bpack24/7
  • Zalando filmpje yy/mm/dd - title presentation - author - qualifier 18
  • Thank you for your attention!
  • Lets meet 20 +32 2 276 50 90! www.wemoveyourideas.com! Dries.jaspers@bpost.be! www.bpostinternational.com