Doubling Down on Digital

in the

Age of Amazon

Amazon’s current and

potential breadth of product is staggering

If you can’t compete on range or price, you have to create a better experience for customershttps://www.freepik.com/free-vector/flat-store-facade-with-awning_845111.htmhttps://www freepik com/free-vector/it-s-shopping-time-illustration 813368 htm

Optimize the instore experience through smart staffing, merchandising,

experiences, and connectivity

Present personalized offers to customers via mobile and connected signage

Allow in-store trialling and ordering of

items that are out of stock

Offer free in-store pickup for online orders to

maximise up- and cross-sell opportunities when customers do come in

Promote free home delivery for in-store purchases, especially for heavy or bulky items

or at times where store traffic is heavy

Connect your loyalty program so you offer rewards people actually want, when they’re actually in a position to use them

Update in-store stock online so customers can

see what’s on the shelf before they

come in

Make shopping a friendly experience;

give associates connected tools to

help them recognize and deliver personal service to customers

Build supplier relationships so you can get products to people without making them wait for it

If you’re a physical retailer with limited online experience or capability, don’t worry about matching what Amazon is doing. Instead create an essential in-store experience that gives customers what they need and keeps them coming back.

https://www.freepik.com/free-vector/roadside-supermarket-and-cityscape-background_1311072.htm

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