Do Fresh n Easy store go for e- tailing?

“Don’t Build links; Build relationship”I think that fresh and easy must be online and this is a good strategy. As today generation is moving toward the digiti-sation and this change their concept of purchasing goods online and give them a wide variety of products to buy. Fresh and easy deals in selling daily consumer products and various other products like grocery, fresh cuts, poultry, Bakery and pastries, food items, Indian grocery, daily body care items, stationery, wine, beer and spirits. Busy schedule of youth generation makes no time left, the heavy grocery bags and the longs queues are big turn off for most buyers with them, so they give more preferences to going for online purchase and get the products at their door steps just from a single click of mouse. In addition, it is cheaper than ordinary shopping; all products are available approx. 10% to 15% cheaper than open market. It saves our time, energy, and money.

In turn to it many of the online sites are available which are providing the service of online delivery of food products at the doorstep and increasing the role of both buyer and seller. The main advantage is we are less attracted to buy things that we don’t need since we are not sidetracked by the endless needs and which means more savings for us.

Raghav Agarwal

500044376

Bba - Retail Marketing