Cosmetics retail market in Central Europe 2014 - Market analysis and development forecasts for 2014-2019

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Cosmetics retail market in Central

Europe 2014: Market analysis and development

forecasts for 2014-2019

Category : Cosmetics & Personal Care

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Introduction to Report

Launch Date: May 31, 2014

Number of Pages: 205

Geography Coverage: Europe

Available Format: PDF

Price For Single User License: USD 3,080

Price For Site License: USD 6,160

Price For Global User License: USD 7,700

Delivery Time: Within 24 Hours (During Working Days)



About the Report

This report provides valuable data and analysis of the overall Central European retail market for cosmetics, and for the markets in six countries: Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia. It offers insight-filled analysis of trends related to both retail product marketing and consumer purchasing and informative profiles of the leading retail companies concentrating on cosmetic sales.

The publication offers value estimates for the markets and key segments in each of the covered countries. It contains profiles of the typical cosmetics consumer and describes the reach and value of key distribution channels operating throughout the market. Forecasts for development to 2019 are also included.



Research Findings

Due to the deterioration of economic conditions, 2013 was a weaker year for cosmetics sales in Central Europe compared to 2012. According to our forecasts, the overall cosmetics market grew by 1.6% (in local currencies), while its value reached €8.8bn.

In 2014 the growth rate should increase to 2.8%, while in the following years the market is predicted to develop at a pace of 4-5%.

Consumers in CE became price-sensitive when choosing cosmetics. They look for discounts and promotions. At the same time, they require high product quality and additional services at stores. Brand loyalty in Slovakia and Bulgaria is at low levels.

Cosmetics stores have the highest market share in the Czech Republic. This is also the most consolidated market: the top 3 players are responsible for an over 37% market share.



Research Findings Continues..

At the other end of the scale is Bulgaria, with cosmetics stores generating 28% of the market and the top 3 chains accounting for a 19% market share. This illustrates the difference between the most and the least developed cosmetics markets in the region.

Large international players, dm and Rossmann in particular, dominate all the markets. Only in the Czech Republic and Slovakia, are there single domestic players among the top 3 rankings.

Among the non-economic factors, sales of cosmetics should be driven by the expansion of cosmetics chains, the growing popularity of online sales, new product launches, an ageing society that requires more advanced products, and growing demand for natural cosmetics.

In general, the most common private label products in the health and beauty category are cosmetic tissues, cotton pads, cotton sticks, toilet paper, soap, bath foams, bath sponges as well as baby care products, baby wipes, and nappies.



Report Coverage

1. Methodology2. Executive Summary3. Key macroeconomic and demographic indicators4. Cosmetics retail market in Central Europe5. Cosmetics retail market in Bulgaria6. Cosmetics retail market in the Czech Republic7. Cosmetics retail market in Hungary8. Cosmetics retail market in Poland9. Cosmetics retail market in Romania10.Cosmetics retail market in Slovakia

For more details regarding Report coverage see the last slide




Company Coverage (Partial List)

1. 101 Drogerie2. AA3. Agiva4. Albert5. alverde6. Alza.cz7. Amway8. Astor9. Attirance10. Auchan11. Avene12. Avon Cosmetics13. B&B Collection14. Balea15. Baltic Company16. Be fit17. beauty zone

For more details regarding Report coverage see the last slide




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Cosmetics retail market in Central Europe 2014 - Market analysis and development forecasts for 2014-2019