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The Market Can broadly be divided into Five Segments
Super Premium: Above Rs.2,500
Premium: Rs.1,000 – Rs.2,500
Mid: Rs.500 – Rs.1,000
Economy: Rs.250 – Rs.500
Lower: Up to Rs.250
Break-up of Market-share by Boys-wear & Girls-wear
Boys Wear Market: $4.3 Billion
Girls Wear Market: $4 Billion
To ride the kids-wear growth story,
brands will have to crack the code
of bringing the price-conscious
parent into the retail fold.
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