PowerPoint Presentation

Story of AmazonBy-Tishya Kapoor

Main Source:14th ChapterDesigning And Managing Integrated MarketingChannels

Amazon Mini Case

A M AZONPart 1 The Beginning

Started by Jeff Bezos

Started as an online bookstore

SellersCheapest marketing channel with a very wide reach aStore: Low risk virtual store with no additional cost. B2B platformInstant Customer Review

Amazon has enabled merchants of all kinds to sell items on their site..It also launched an affiliate product called aStore, which gives Associates the ability to create an Amazon-operated online store .The sellers can get an instant customer review regarding their products and make appropriate changes.Amazon has also launched a B2B Platform where sellers can buy from other sellers.6

BuyersTime Saving Highly ConvenientAmazon Prime :Unlimited free delivery

Product Review available

In the fast paced world of 21st century Amazon has the edge as it is both convenint ans saves time.Moreover Product review is available from other consumers making the decision makung prcess faster and more informative. For a very small annual fee, Amazon.com Prime provides unlimited free express shipping for most items.7

A M AZONPart 2The Middle

The first part mainly dealt with the question of why amazon has been succesful.Now we move on to the second part of the amazon story.8

Here we will talk about how the company has grown and about one of its most popular items -kindle9

MAJORMILESTONES1998-Move beyond books2006-Launches Amazon Web Services2007- Launches Kindle , Amazon Music , Amazon Fresh

JapanEuropeIndiaAustralia

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Amazon has come a long way from being just an online book store and now sells a whole range of products .It owns a lot of other companies as well12

KindleThe future of book readingNo.1 selling product in 2009Over 4.3 million e-books in U.S

A M AZONPart 3The End

Amazon Web ServicesNetworking

Content Delivery

StorageDatabaseApplication ServicesManagement

Amazon Web Services (AWS) offers a suite of cloud computing services.It has designed products for a whole range of activities like storage,database etc.16

M-Commerce

In 2015, e-commerce site Amazon.com generated 27.75 billion U.S. dollars in mobile commerce revenues, representing a 65.2 percent year-on-year growth.17

Brick & Mortar Store

The Beginning1-History2-Benefits a)Sellers b)Buyers

The Middle1-Expansion in different countries2-Expansion through different products3-Kindle

The End1-Amazon Web Services2-M-Commerce3-B2B 4-Brick andMotor Store

My powerpoint pres20

Created by Tishya Kapoor, IIT Delhi during a marketing internship under Prof. Sameer Mathur , IIM Lucknow