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Different Types of Search QueriesAn insight on how do customers search on ecommerce sites

COLOR SEARCH

Customers don’t always search the

way we’d like them to

Effective color search is critical

for Deborah Lippmann

COLOR SEARCH

Query: Scarlet

The product in question is 1st in search results.

Other similar products are displayed to

encourage customers to explore.

EXACT SEARCH

Query: Blue orchid

Caitlyn Jenner tweeted to her 1.5 million followers a video on her first home manicure

using Deborahlippmann.com’s Blue

Orchid’ nail color

RELATIONAL SEARCH

Query: caitlyn jenner

Generally used when customers are aware of a problem but not the exact product

Query: Cuticle Care

SYMPTOM SEARCH

Query: Glitter Nail Color

Search queries that include a

feature

FEATURE SEARCH

Thematic queries are difficult to

define and steeped in customer

speak/social norm

Query: Summer nail

color

THEMATIC SEARCH