THE CONCEPTA Visual Journey

By Logan Winchester

Contents Introduction Map Fin Walls Rooms Hero Aisle TV Wall Kids Table Premium Service / Guest Checkout Stock Room

“We can rebuild it. We have the technology. We have the capability to build the world's greatest store. Sony Aventura will be that store. Better than it was before. Better, faster, stronger”

Fin WallsAttractive monoliths that display the theme or focus product of the company

The front fin wall is essentially the stores window display. The digital board to the right adds to this by keeping our guests informed, not only on the products and current theme, but even what track is playing from the house music you hear throughout the store.

RoomsSelf-contained sections that highlight the various DOR’s in a brilliantly streamlined way.

The Fin Walls divide and tell a visual story for each section they create. Each Room is unique in its own way, and they are meant to immerse our guests in the world of Vaio, DI, Playstation, and PA.

Opposite to the visual side of the Fin Wall is the Accessory Wall where every accessory is readily available for all of the products contained within The Room.

The cornerstone of The Concept design

Hero AisleTables, Podias, and Podiums create the Aisle, each with attractive and informative displays that highlight the hero products of the company.

Taking center stage The Hero Aisle draws our guests in and expands upon the stores design. Adding to this is the innovative way information gets to our guests. Via a tablet that is built into the various stands our guest are provided with a way to learn about our product in a unique and interactive way.

Kids TableTouch, paint, puzzles! Geared towards interactivity for children The Kids Table breeds wonderment for the inquisitive minds of the young! The store is literally fun for the entire family

TV WallFading to black the TV Wall Illuminates one entire space with our innovative TV’s and Home theater products.

Vibrant and cutting edge technology is what attracts our guests and with 4K here this is what’s going make our TV numbers sky rocket.

Premium ServiceThe best support for our guests and all their service needs.

Now with a unique remote access design our Premium Service technicians can have multiple PC’s and access to any single one of them from their desk, a phenomenal idea to reduce clutter up front and have a more efficient work environment.

Guest CheckoutThe final stop in this journey for our guests this is where the product they covet becomes theirs.

Built for efficiency the checkout desk holds four registers with enough space behind the scenes for printers, phones, and shopping bags.

Stock RoomNewly redesigned with a wider back door for easier palette entry The Stock Room is the hub for all shipments, products, and returns.

Under the leadership of our stock crew this well-oiled machine will always run at 100%

THE FUTURE IS NOW