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ChannelAdvisor commissioned MORAR to conduct the E-Commerce Holiday
Season Survey 2016. Research was performed using an email invitation and an
online survey. All survey respondents were e-commerce decision makers for
their respective companies. For a full recap of the E-Commerce Holiday Season
Survey 2016 please visit http://bit.ly/2016HolidaySurvey.
866-264-8594 | www.channeladvisor.comCopyright 2016 ChannelAdvisor Corporation. All rights reserved.
WHICH ONLINE CHANNEL DO YOU EXPECT TO GENERATE THE MOST SALES FOR YOUR BUSINESS IN THE 2016 HOLIDAY SEASON?
THE 2016 HOLIDAY SEASON IS RAPIDLY APPROACHING. ARE YOU READY?Tinsel. Presents. Bows. It’s almost that time of year again!
With the holidays just around the corner, are you ready? We teamed up with
Morar Consulting to survey over 200 online retailers. We’ve consolidated some
of the results into an infographic that will provide insight into trends and
developments shaping this holiday season’s e-commerce landscape.
So sit back, and take this last chance to relax and check out the results of our
E-Commerce Holiday Season Survey 2016, with great insights from retailers
with sales in excess of $25m a year.
Holiday promotions are starting early
plan to start their promotions in September or sooner78%
“Increase digital marketing/advertising budget” Top retailer strategy for increasing holiday/Christmas season sales this year
The holiday season is critical to retailers
74% OF RETAILERS SAID 60% OR MORE OF THEIR ANNUAL SALES ARE DEPENDENT ON HOLIDAY SEASON
Amazon outperforms other online channelsduring the holidays
Black Friday and Cyber Monday are pivotal
6%
FULFILLMENTis the largest challenge for retailers
during the holiday season
All signs pointing to another successful holiday
expect their holiday sales to increase
expect their holiday sales to increase between 1-20%
48% 26%
51% said fulfilling orders on time is their biggest challenge during the holidaysThe second largest challenge was adjusting to competitor activity such as promotions (28%)
Who We Surveyed
OF US RESPONDENTS MAKE MORE THAN $100 MILLION IN ONLINE SALES ANNUALLY
OF UK RESPONDENTS MAKE MORE THAN £40 MILLION IN ONLINE SALES ANNUALLY
45%52%
70% OF RESPONDENTS MAKE ALL THE E-COMMERCE DECISIONS WITHIN THEIR COMPANIES
of surveyedretailers have been
in businessfor over 6 years
92%
WHAT DATE WILL BE YOUR CUT-OFF DAY FOR GUARANTEEDON-TIME HOLIDAY / CHRISTMAS DELIVERIES?
Dec. 17or earlier
Dec. 18 Dec. 19 Dec. 20 Dec. 21 Dec. 22 Dec. 23 Dec. 24
9%
13%
30%
8%5%
14% 15%
WHAT IS THE MOST PROFITABLE DAYFOR YOUR BUSINESS
THROUGHOUT THE CALENDAR YEAR?
55%Amazon
19%eBay
5%Craigslist
6%Walmart
50%Black Friday
33%CyberMonday
6%Amazon Prime Day
11%Thanksgiving
14%Own Website
1%ComparisonShopping
Over 60% of surveyed respondents are branded manufacturers
of respondents said Black Fridayis the most profitable calendar day
for their business
Branded Manufacturer
Retailer
Mixture
Private Label
48%
41%
40%
$50%