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ChannelAdvisor commissioned MORAR to conduct the E-Commerce Holiday Season Survey 2016. Research was performed using an email invitation and an online survey. All survey respondents were e-commerce decision makers for their respective companies. For a full recap of the E-Commerce Holiday Season Survey 2016 please visit http://bit.ly/2016HolidaySurvey . 866-264-8594 | www.channeladvisor.com Copyright 2016 ChannelAdvisor Corporation. All rights reserved. WHICH ONLINE CHANNEL DO YOU EXPECT TO GENERATE THE MOST SALES FOR YOUR BUSINESS IN THE 2016 HOLIDAY SEASON? THE 2016 HOLIDAY SEASON IS RAPIDLY APPROACHING. ARE YOU READY? Tinsel. Presents. Bows. It’s almost that time of year again! With the holidays just around the corner, are you ready? We teamed up with Morar Consulting to survey over 200 online retailers. We’ve consolidated some of the results into an infographic that will provide insight into trends and developments shaping this holiday season’s e-commerce landscape. So sit back, and take this last chance to relax and check out the results of our E-Commerce Holiday Season Survey 2016, with great insights from retailers with sales in excess of $25m a year. Holiday promotions are starting early plan to start their promotions in September or sooner 78 % “Increase digital marketing/advertising budget” Top retailer strategy for increasing holiday/Christmas season sales this year The holiday season is critical to retailers 74% OF RETAILERS SAID 60% OR MORE OF THEIR ANNUAL SALES ARE DEPENDENT ON HOLIDAY SEASON Amazon outperforms other online channels during the holidays Black Friday and Cyber Monday are pivotal 6% FULFILLMENT is the largest challenge for retailers during the holiday season All signs pointing to another successful holiday expect their holiday sales to increase expect their holiday sales to increase between 1-20% 48% 26% 51% said fulfilling orders on time is their biggest challenge during the holidays The second largest challenge was adjusting to competitor activity such as promotions (28%) Who We Surveyed OF US RESPONDENTS MAKE MORE THAN $100 MILLION IN ONLINE SALES ANNUALLY OF UK RESPONDENTS MAKE MORE THAN £40 MILLION IN ONLINE SALES ANNUALLY 45% 52% 70% OF RESPONDENTS MAKE ALL THE E-COMMERCE DECISIONS WITHIN THEIR COMPANIES of surveyed retailers have been in business for over 6 years 92% WHAT DATE WILL BE YOUR CUT-OFF DAY FOR GUARANTEED ON-TIME HOLIDAY / CHRISTMAS DELIVERIES? Dec. 17 or earlier Dec. 18 Dec. 19 Dec. 20 Dec. 21 Dec. 22 Dec. 23 Dec. 24 9% 13% 30% 8% 5% 14% 15% WHAT IS THE MOST PROFITABLE DAY FOR YOUR BUSINESS THROUGHOUT THE CALENDAR YEAR? 55% Amazon 19% eBay 5% Craigslist 6% Walmart 50% Black Friday 33% Cyber Monday 6% Amazon Prime Day 11% Thanksgiving 14% Own Website 1% Comparison Shopping Over 60% of surveyed respondents are branded manufacturers of respondents said Black Friday is the most profitable calendar day for their business Branded Manufacturer Retailer Mixture Private Label 48% 41% 40% $ 50 %

2016 E-Commerce Holiday Season Survey Infographic

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Page 1: 2016 E-Commerce Holiday Season Survey Infographic

ChannelAdvisor commissioned MORAR to conduct the E-Commerce Holiday

Season Survey 2016. Research was performed using an email invitation and an

online survey. All survey respondents were e-commerce decision makers for

their respective companies. For a full recap of the E-Commerce Holiday Season

Survey 2016 please visit http://bit.ly/2016HolidaySurvey.

866-264-8594 | www.channeladvisor.comCopyright 2016 ChannelAdvisor Corporation. All rights reserved.

WHICH ONLINE CHANNEL DO YOU EXPECT TO GENERATE THE MOST SALES FOR YOUR BUSINESS IN THE 2016 HOLIDAY SEASON?

THE 2016 HOLIDAY SEASON IS RAPIDLY APPROACHING. ARE YOU READY?Tinsel. Presents. Bows. It’s almost that time of year again!

With the holidays just around the corner, are you ready? We teamed up with

Morar Consulting to survey over 200 online retailers. We’ve consolidated some

of the results into an infographic that will provide insight into trends and

developments shaping this holiday season’s e-commerce landscape.

So sit back, and take this last chance to relax and check out the results of our

E-Commerce Holiday Season Survey 2016, with great insights from retailers

with sales in excess of $25m a year.

Holiday promotions are starting early

plan to start their promotions in September or sooner78%

“Increase digital marketing/advertising budget” Top retailer strategy for increasing holiday/Christmas season sales this year

The holiday season is critical to retailers

74% OF RETAILERS SAID 60% OR MORE OF THEIR ANNUAL SALES ARE DEPENDENT ON HOLIDAY SEASON

Amazon outperforms other online channelsduring the holidays

Black Friday and Cyber Monday are pivotal

6%

FULFILLMENTis the largest challenge for retailers

during the holiday season

All signs pointing to another successful holiday

expect their holiday sales to increase

expect their holiday sales to increase between 1-20%

48% 26%

51% said fulfilling orders on time is their biggest challenge during the holidaysThe second largest challenge was adjusting to competitor activity such as promotions (28%)

Who We Surveyed

OF US RESPONDENTS MAKE MORE THAN $100 MILLION IN ONLINE SALES ANNUALLY

OF UK RESPONDENTS MAKE MORE THAN £40 MILLION IN ONLINE SALES ANNUALLY

45%52%

70% OF RESPONDENTS MAKE ALL THE E-COMMERCE DECISIONS WITHIN THEIR COMPANIES

of surveyedretailers have been

in businessfor over 6 years

92%

WHAT DATE WILL BE YOUR CUT-OFF DAY FOR GUARANTEEDON-TIME HOLIDAY / CHRISTMAS DELIVERIES?

Dec. 17or earlier

Dec. 18 Dec. 19 Dec. 20 Dec. 21 Dec. 22 Dec. 23 Dec. 24

9%

13%

30%

8%5%

14% 15%

WHAT IS THE MOST PROFITABLE DAYFOR YOUR BUSINESS

THROUGHOUT THE CALENDAR YEAR?

55%Amazon

19%eBay

5%Craigslist

6%Walmart

50%Black Friday

33%CyberMonday

6%Amazon Prime Day

11%Thanksgiving

14%Own Website

1%ComparisonShopping

Over 60% of surveyed respondents are branded manufacturers

of respondents said Black Fridayis the most profitable calendar day

for their business

Branded Manufacturer

Retailer

Mixture

Private Label

48%

41%

40%

$50%