WE WORK WITH EXCEPTIONAL TALENT IN DIGITAL, TECHNOLOGY, MEDIA,�

SALES & MARKETING �

ABOUT XPAND �  

The Xpand Group is a specialist Digital, Technology, Media, Sales & Marketing recruitment agency. We provide strategic talent acquisition services via offices in Sydney, Melbourne, Singapore, and Hong Kong with further planned growth across Asia. Our clients include many of the world's leading corporations, financial institutions, technology vendors, systems integrators/consultancies, digital media companies, advertising & media agencies and exciting start ups too. Xpand traces its roots back to 1993 when we were a full service technology recruitment company. Since 2001 our focus has broadened to meet the shifting market dynamics around the convergence between Digital and Technology. Xpand today is a Digital, Technology, Media, Sales & Marketing agency that manages the full life cycle of talent sourcing, attraction, engagement, recruitment and managed solutions. We exist in the center of this ecosystem and are proud leaders and innovators in our sector. We are 60 passionate people working across the APAC region. We have even won awards for our specialisation in both Australia and Singapore, winning Seek’s “Most Popular Recruiter” 6 years straight. In May 2015 we also won RCSA’s inaugural “Excellence In Candidate Care” award. As a wholly owned subsidiary of the ASX Listed Rubicor Group (www.rubicor.com.au), Xpand is part of one of APAC’s largest recruitment groups.  

AREAS OF SPECIALISATION�

(Just a small amount of what we do…)

AREAS OF SPECIALISATION�  

(Just a small amount of what we do) �

AREAS OF SPECIALISATION�

(JUST A SMALL AMOUNT OF WHAT WE COVER) �

We recognise that sourcing talent is only one facet of the recruiter and client relationship. We want to negate the need for our clients to filter CVs at all by

providing high quality talent, always. Clear, honest and consistent communication throughout the process is essential to foster a mutually beneficial working

relationship.

HOW WE DO IT�  

Working to Xpand’s “Candidate First” framework, our team is continually building a community of APAC’s most talented professionals within their respective verticals. We value our connections deeply; they are our product and give us our competitive advantage. We work hard to provide value to our community through access to pertinent market intelligence and networking platforms, creating and hosting industry thought leadership events; Xpand Education Series “X:ED”, and presenting interesting jobs in exciting companies. For our customers, access to well qualified, engaged and driven individuals.

Our approach to candidate management under our “Candidate First” framework is defined by the following key things;   Working to identify career ambitions, skills and experience, and matching these to roles in organisations where there is strong cultural alignment to the candidate. Clear communication, whether this is identifying new roles that meet their ambitions, or updating them on progress with an ongoing application. Continuous support, whether this is offering career guidance, managing feedback, assistance with negotiation, resignation and on-boarding, or aftercare post-placement. Providing a personalised service to each candidate based on their requirements and preferences characterised by honesty, commitment and trust that evolves alongside their capabilities and ambitions.

CANDIDATE FIRST�APPROACH �

WE’RE THE ONLY RECRUITMENT BUSINESS TO

HAVE A DEDICATED COMMUNITY MANAGER, WITH

A STRONG SOCIAL MEDIA FOCUS�

TALENT HUB�COMMUNITY & �

LINKEDIN BASICS�

SO, LINKEDIN… �    

? �

HOW TO GET NOTICED ON LINKEDIN�BY RECRUITERS�

 Create a strong summary section – that’s your Unique Selling Proposition! Contact details!  Create a strong headline – you have 120 characters under your name on your profile to sell yourself  Put relevant keywords into the specialities  Write about all the jobs you’ve held (in the last 10 years at least)   Include universities/schools you’ve attended as well as any associations you might belong to   If you speak any foreign languages or know some sought-after technologies, mention them  Choose a professional photo ! List some tangible achievements – keep your profile concise but use bullet points to highlights some specific achievements

YOUR PROFILE – THE BASICS�    

1)  Know How Boolean Search Works!Did you know Recruiters use boolean search to pull up relevant LinkedIn profiles every day? Action Steps: Review job postings you want to compete for in the near future, pick two to three keywords recruiters will use to pull up relevant LinkedIn profiles and sprinkle those keywords throughout your LinkedIn profile so you rank high in the search. 2) Tell Recruiters Who You Are!Don't waste Recruiters’ time by making them guess who you are. Use your headline right below your name to communicate who you are. Make sure to use one or more of your keywords as you introduce yourself. This is where you make your first impression, so make it count! !3) Wow Recruiters With Your Summary!Write in first person if possible. The summary is the most important section of your LinkedIn profile so make sure to spend some time to write it well. I'm a certified (insert one of your keywords here) with X years of experience in (insert one of your keywords here). My expertise lies in (insert your keywords here) developed through (mention how you developed your expertise). Proficient in: (list any software, skills, etc. that you're proficient in).

GOING A STEP FURTHER  

4) Validate Your LinkedIn Profile !Validate your LinkedIn profile by getting solid recommendations from people who have worked with you in the past in some capacity. 5) Quantify Your Results!Make sure to quantify your results under experience section for your current role and for every job you had in the past if possible. !6) Establish Thought Leadership!Start writing articles on your topic of expertise through LinkedIn's publishing platform. Establish thought leadership through writing high quality articles your readers / peers can benefit from right now. Show recruiters you're an authority on your topic and you'll never have to worry about your next job!! !7) Engage with Recruiters on LinkedIn Groups!Join industry or job specific groups on LinkedIn. You'll find many Recruiters hang out on those groups sharing jobs and at times posting content related to your industry or the jobs they're recruiting for.

GOING A STEP FURTHER  

WHO WANTS TO COME UP AND SHOW US THEIR

LINKEDIN PROFILE? � �

NOW IT’S YOUR TURN  

HOW WE USE LINKEDIN  

? �

Q&As �

1)  Try to always reply to InMails you receive, even if it’s to say no thanks, or not interested 2)  Include your contact details in your profile 3)  Create yourself a couple of search alerts on a few relevant job boards: just to stay on

top of what going on, and take a few minutes 4)  Looking for a job can take a bit of time, so make you life easier and make that an

ongoing exercise: networking, keeping an eye on what’s out there, meet a few Recruiters for a coffee from time to time, etc

5)  Make sure you all connect with each other in this room and with us… 6)  Connect with the people you have worked for, with, your friends from college/uni,

people you meet professional and socially if that’s relevant 7)  LinkedIn is not Facebook… 8)  Don’t put a picture of you and your dog as your profile picture (true story) 9)  You can link your Twitter and LinkedIn accounts to automate your posts 10)  You can message people for free that you share a group with 11) DO NOT lie

FREE TIPS! J  

NOW, WHO WANTS TO WIN A IPAD MINI? �

REFERRAL SCHEME  

IF YOU’D LIKE TO KNOW MORE… �  

Matthieu Pirouelle Country Manager – Hong Kong

D: +852 3579 4628 M: +852 9134 8429

E: matthieu.pirouelle@xpand.com.hk W: www.xpand.com.hk

T: @xpandhongkong