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Isabela Cardoso Customer Success Manager
LinkedIn EMEA
Want to know how to build a good pipeline
of talent? Tell a story!
Ruth Neligan Solutions Consultant
LinkedIn EMEA
Today’s
agenda
• Introduction
• The importance of storytelling
• Bring your stories to life
• Q&A
“If history were taught in the form of stories, it
would never be forgotten.”
- Rudyard Kipling
38,000 BCE
Earliest cave
paintings in Asia
and Europe
The Gutenberg Bible
was first printed Number of foreign
language translations
of Harry Potter
Number of hours per
month that users spend
watching Netflix
73 1450s 10 billion
People will forget what you said, people
will forget what you did, but people will
never forget how you made them feel.
- Mary Angelou
How to tell your stories on
Bring your stories to life with the
next generation of Career Page
And change the story you tell depending on
the talent you are trying to engage
Visually tell your story
Feature stories from your employees
Employee
stories
Company
images
Story #1 Tell your story to members directly on
their newsfeed
Tell your story
to members
directly on their
newsfeed
Target relevant members with stories that will make them care
Sponsored
Update
Freshing shared:
Freshing
…and captivate them to learn more and express their interest
Build pipeline
using a lead
capture landing
page; candidates
can express
interest in role
Story #3 Tell your story in your job description
Tell your story
in your
Job Posts
Track the
Signals
1.Tell a relevant story
2.Track the signals
3.Don’t over complicate
Q & A