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Visual Sourcing | Exploring Image Search for Talent Sourcing. Presented at #truHelsinki on April 9, 2014 in Helsinki, Finland by Oscar Mager | Recruiting Essentials www.recruitingessentials.nl #truHelsinki
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VISUAL SOURCINGEXPLORING IMAGE SEARCH FOR TALENT IDENTIFICATION
APRIL 9, 2014 | TRUHELSINKI | RECRUITING ESSENTIALS | GLOBALTRU
@OSCARMAGER
SOCIAL: 77% OF OUR ACTIVITIES
ON FACEBOOK IS RELATED TO PHOTOS
UPLOAD TAG LIKE SHARE TWEET+
PHOTOS WITH FACES GET MORE
INSTAGRAM PHOTOS WITH FACES ARE 38% MORE LIKELY TO GET LIKES AND 32% MORE LIKELY TO GET COMMENTS.
!‘WE ARE NATURALLY ATTRACTED TO FACES. ONLINE ENGAGEMENT TRANSLATES TO THIS INSTINCT - IT’S PART OF HUMAN NATURE’.
PHOTOS: THE MOST VIRAL
POST TYPE #SELFIE
#TRUSELFIE
#TRUZURICH
USE IMAGES TO FIND TALENT
!
VISUAL SOURCING FINDING TALENT WITH IMAGES
!
VISUAL SOURCING FINDING TALENT WITH IMAGES
!!
!!!!!!!!!!
4-STEP APPROACH: META DATA - TEXT TAGS EXACT MATCH TO IMAGE EXTRACT META DATA THROUGH OPTICAL CHARACTER RECOGNITION (OCR) TECHNOLOGY RUDIMENTARY VISUAL SEARCH - COLOR HISTOGRAM ANALYSIS
!
IMAGE SEARCH SCIENCE HOW DO IMAGE SEARCH ENGINES WORK?
CHROME / FIREFOX (BING) REVERSE IMAGE SEARCH CHROME PLUGIN OR IMAGE SEARCH CHROME PLUGIN OR FIREFOX ADD-ON GOOGLE IMAGE SEARCH WEBPAGE SCREEN CAPTURE TOOL ZUULA.COM | TINEYE.COM !
!!
!
VISUAL SOURCING TOOL BOX
!
BASIC IMAGE SEARCH GOOGLE
CHROME OR FIREFOX IMAGES.GOOGLE.COM UPLOAD PICTURE OR USE REVERSE IMAGE SEARCH PLUGIN
!
!CHROME OR FIREFOX BROWSER IMAGES.GOOGLE.COM “ANDROID DEVELOPER” SELECT SEARCH TOOLS SELECT TYPE SELECT FACE ADVANCED IMAGE SEARCH
!!
!!
!
BASIC IMAGE SEARCH IMAGE SEARCH + BOOLEAN
!
TAPPING SOCIAL NETWORKS LINKEDIN BACKGROUND CHECK
X-RAY SEARCH IN GOOGLE IMAGE SEARCH SITE:UK.LINKEDIN.COM “ANDROID DEVELOPER” SELECT SEARCH TOOLS SELECT TYPE, FACE RIGHT CLICK PICTURE REVERSE IMAGE SEARCH !FIND FULL NAMES OF LINKEDIN 3RD DEGREE CONNECTIONS
!
WHERE TO GO COMPANY WEBSITES
INURL:"MEET THE TEAM" JOB SECTION & TESTIMONIALS !
!!!!!!!!
!
FACEBOOK GRAPH SEARCH: PROFILE PHOTOS OF SOFTWARE DEVELOPERS IN AMSTERDAM, NETHERLANDS!FACEBOOK INDEXING PROFILE PICTURES!FACE DEALS
!
TAPPING SOCIAL NETWORKS FACEBOOK
GRAVATAR BLOGGER.COM TUMBLR.COM ABOUT ME OR ABOUT.ME SEARCH FOR “BIO” OR “PROFILE”
!!!!!!
BLOGGERS OFTEN DON’T HAVE THEIR FACE IN AVATARS. BLOGGERS USUALLY LIST ALL THEIR SOCIAL PROFILES.
!
BLOGS AVATARS
INSTAGRAM USER BIO’S SITE:INSTAGRAM.COM “ANDROID DEVELOPER” !
ALTERNATIVES WEB.STAGRAM.COM STATIGR.AM GRAMFEED.COM
!
PHOTO SHARING NETWORKS INSTAGRAM
FLICKR.COM/PHOTOS/TAGS SEARCH FOR #HASHTAG CAPTURE SCREEN REVERSE IMAGE SEARCH !!
!!!!
!
EVENTS PHOTOS FLICKR + SCREEN CAPTURE
FINDING WINNERS: X-RAY SEARCH FLICKR - SITE:FLICKR.COM “ANDROID DEVELOPER” (WINNERS OR WINNER) SELECT PICTURE VIEW ALL SIZES REVERSE IMAGE SEARCH
!
EVENT PHOTOS FINDING WINNERS OR GRADUATES
SOCIAL EVENT WEBSITES: MEETUP (11MM+) LANYRD (2MM) PLANCAST
!BONUS: MEETUP HACK !EVENT PAGES:
INDUSTRY EVENTS SEARCH BY HASHTAG: #TRUHELSINKI
!
EVENTS EVENT MEMBERS & SPEAKER BIOS
FACEBOOK EVENTS PAGE GOOGLE+ EVENT’S PAGETHE EVENTPHOTOGRAPHER’S PORTFOLIO PAGESEARCH.TWITTER.COM TOPSY.COM
!
EVENTS FACEBOOK - GOOGLE+ - TWITTER
FIND GEOLOCATION GPS COORDINATES INK361.COM
!ALTERNATIVES
PANORAMICO FLICKR MOBYPICTURE !DISCOVER EXIF IN PICTURES IMGOPS.COM
!
GEOLOCATION GPS | EXIF
LOCATION BASED TALENT SEARCH WITH PHOTOS ONFOURSQUARE
TRACKING PICTURESWITH GPS COORDINATES
!
GEOLOCATION FOURSQUARE
FACE RECOGNITION TAG SUGGESTIONS vs. AUTO INDEXING AUGMENTED REALITY PREDICTIVE TECHNOLOGY: FACIAL PROFILING - DETERMINE PERSONALITY BY FACIAL ANALYSIS GOOGLE GLASS GOOGLE CONTACTS
!
THE FUTURE OF VISUAL SOURCING THE BEST HAS YET TO COME
KEEP CALM ANDSMILE
