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Top 5 Benefits of a Strong Talent Brand

Attract more of the talent you needCompanies with a strong talent brand attract on average

50% more quality applicants. For example, Vista Projects doubled their applications after investing in their corporate website and a talent branding campaign.

Keep the talent you’ve wonCompanies with strong talent brands have

28% lowerturnover rates than those of companies with weaker talent brands.*

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More quickly hire the talent you needRapid7 saw a dramatic

drop in time to hire after they focused on candidate experience. They also received an 80% approval rating on their hiring process from all candidates – not just the ones who were hired.

Enjoy a lower cost per hire Companies with strong talent brands typically spend

50% less per hire than their peers with weaker talent brands.

Perform as a company A recent study of over 150 U.S. public companies showed that those who invest in their employer brand also see a steady

increase in stock performance.

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talent.linkedin.comReferences:* “What’s the Value of Your Employment Brand?”, LinkedIn and Lou Adler, 2011 ** “Aligning your consumer brand and your talent brand”, LinkedIn and Lippincott, 2013 Talent Solutions