Keynote for the HR Star conference in Cleveland & Atlanta "We are not only the messengers, WE are the message..." Mark Gafni Do you make the job description or does the job description make you? Do you limit the display of your talent based on your job description? Personal branding is a powerful concept first introduced several years ago by management guru, Tom Peters. It suggests that each person has the opportunity to make an individual and unique impact within their organization via a personal brand. In the world of HR, this premise could not be more compelling. Due to ever increasing professional challenges, HR professionals need to operate from a more individually empowered place -- from intentional branding. Intentional branding can uniquely position each HR professional to be more effective in executing their responsibilities and is a critical resource to influence strategic partners and nurture business partner confidence. Overall, a powerful, intentional personal brand can strategically touch every level of an organization creating a positive, constructive ripple effect! A powerful position coupled with great personal power can greatly impact a company's value and profitability! This is the call of the hour for every HR professional!
The Ripple Effect
The Ripple EffectThe Power of Your Personal Brand in HRWe are
not only the messengers, WE are the message...Soulprints, Mark
Gafni
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PowerIn HR2
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Do you make the job description or does the job description make
you?
Does your title dictate the display of your talent?
Me Inc. = Brand You!
Youre not doing a job but building a career and
personal-professional brand.
Tom PetersThink about a company brand that youre attracted
to..
Why?
Individual Branding=>Image
Individual BrandsAn idea, a thing, a book, a company, a
movement
My Friend Scott & Spark Ventures
My Brand-ImageMy Picture
How others would describe my brand?How I would describe my
brand?Any discrepancies?Is your brand strong enough to meet todays
HR challenges and innovation needs?
Challenges/ Innovations/TrendsBuilding a multidisciplinary
workforceCreating a synthesis between professional and technical
developmentIntegrating social collaboration and media within people
practices and internal communicationsHard data, numbers, facts and
analytics to
leadhttp://www.hrzone.com/feature/strategy/will-2014-be-year-innovation-hr/142745Challenges/
Innovations/Trends
http://austinhr.com/top-hr-issues-to-watch-in-2014/ONE of the
continuingchallenges the reputation of HR
Pic credit:
http://social-media-strategy-template.blogspot.com/2013/01/reputation-building-blocks-of-social.html
What are the most significant challenges / innovative needs
/trends for your organization?What qualities and capabilities will
you need to meet those challenges?
SHRM - HR CompetenciesWhich would you say are the top 3 most
important?
HR Competencies -Top Vote Getters
Sharlyn Lauby -
http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/HR
Competencies -Top Vote Getters
Sharlyn Lauby -
http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/What
would the list look like for you as it relates to your
organization?Heres your chance to assess your own career/brand
development plan Effective talent mgt. => includes both the
track and the impact
Intentional BrandingStart thinking like your own brand manager,
ask yourself the same question the brand managers at Nike, Coke,
Pepsi ask themselves:What is it that my product or service does
that makes it different?
Pic credit:
http://voiceovertalent.com/blog/2012/10/is-branding-important-for-voiceover-talent/
Intentional Branding =>Assess Your Brand
Consider:Your personal valuesUnique qualitiesExtra curricular
competencies, interestsetc.Your sense of personal mission G.P.P.S.
guiding professional principles statement
Intentional BrandingG.P.P.S. = Guiding Professional Principles
StatementThis is a description of:__how you want to be __represent
yourself professionally __what you intentionally want your brand to
express and look like Managing your brand is being your own talent
manager.
Brand management = talent management
modeling what we desire in those we hire. Time to recalibrate
reinvigor restate recommit re-envision reconnect
The position, there is power with the position and
POWERthere is personal power, Personal power with a powerful
positionPersonal branding carries this belief: Its not necessarily
the whatbut the WHO. A powerful who will create a powerful what.
Why does all this matter?
We have soooo much to offer!!Expanding Your Brand
The Ripple EffectPebble or Boulder?34We need more ripple effects
that are bolder.HR / Talent Management Innovations Zappos: done
away with job boards, uses social next works for hiring |
Unlimited time off
Community investment - down payments to buy homes
No lay-off policy
100% paid sabbaticalsGood Vibrations Your Ripple Effect
Wordsor an actionEvery interaction is a touch, an imprint of
your brand
Your (inspired) Personal BrandA powerful ripple effect
