WantsNeeds

&Pornography

A bit about me

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An a bit about me “today”

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What I won’t be talking about

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But first – a demo

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So what do I mean by “Pornography”

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Definitions

• Need : require (something) because it is essential or very important rather than just desirable

• Want : have a desire to possess or do (something); wish for.

• Pornography : printed or visual material containing explicit description or display of activity intended to stimulate excitement.

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Examples of industry filth

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Examples of industry filth

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But…

…a little porn isn’t such a bad thing.

• Grew the internet

• Fuels evolution & innovation

• Aspirational

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Open & honest

• GET THE BASICS RIGHT

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Understand what’s driving your wants

• 88% of UK job seekers have used a mobile device to search for jobs in the last year.

– 70,000 visits – 22% mobile (13% phone + 9% tablet)

– 27,000 visits – 50% mobile (40% phone + 11% tablet)

– 106,000 visits – 32% mobile (16% phone + 16% tablet)

• 63% of HR Managers use video to interview candidates 12

Understand what’s driving your wants

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Understand what’s driving your wants

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Ask yourself

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My challenge to you

• Your needs should be clear, but can you honestly say you’ve nailed that level?

• Your wants maybe less clear, but are they set out?

• Talk openly about your disappointing RECRUITMENT pornographic experiences.

• What do you fantasize about (in a RECRUITMENT sense)? Inc. any massively +ve experiences. 17

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