THE EVOLUTION OF DIGITAL

RECRUITMENTHow video recruitment has shifted our

world of hiring

11.13.2014

Karen Scott

VP, Human Resources - Mosaic

Erin Jacobs

Director of Strategic Alliances - HireVue

Jenna Wilson

Manager, Talent Attractions – Mosaic

WHY ARE YOU HERE?

What are you hoping to get out of this session?

AS LEADERS IN THE INNOVATION SPACE

Was our recruitment process reflective of this reputation?

SUMMARY

CASE STUDY

The overall goal: To enhance our traditional recruitment process and align ourselves with our organizations growth & commitment to innovation

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- An overwhelming variety of digital changes on the horizon

- Needed to decide where to invest our dollars first

- Built a decision against our overall business needs

AS YOU LOOK INTO THE WORLD OF DIGITAL &

SOCIAL RECRUITMENT…What changes & trends excite you?

OUR BUSINESS NEEDTop 3 business needs that lead to our decision for change…

IMPROVED CANDIDATE & HIRING MANAGER INTERVIEW

EXPERIENCE

IMPROVED WORKFORCE

OPTIMIZATION & TIME TO

FILL

PRACTICE WHAT WE PREACH

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WE DECIDED TO TRY VIDEO INTERVIEWING…TWICE.

Allow us to explain…

WE TRIED LAUNCHING VIDEO RECRUITMENT IN

2010…Any ideas on why it wasn’t the right time?

MOSAIC

We piloted video interviewing 5 years ago• No built-in webcams

– Had to purolate webcams to candidates

• Not as many smart phones

• The technology of the platform wasn’t where it is today

We’ve been down this road before!

WHY 2010 WASN’T THE RIGHT TIME…

MOSAIC

The difference today…• Most computers have built-in video

cameras/microphones

• Most candidates own a smart phone

• The vendor technology has improved

• Candidates appreciate the added

flexibility of a video interview and

respond better to an email video

interview invite…than they do to a

voicemail!

Thanks to enhanced technology

WHY 2014 WAS THE RIGHT TIME…

MOSAIC

How it works…

QUICK RUNDOWN:

Link to interview

OUR OLD RECRUITMENT PROCESSMOSAIC

Screen Requisition

20-30 Minute Phone Screen with

qualified candidates

Schedule follow-up F2F or SKYPE

interviews w/ top candidates

Conduct F2F/SKYPE interviews

Schedule Hiring Manager interviews with top candidates

Set up Skype for Hiring manager (case-by-case)

Collect Feedback from Hiring Managers

Call back selected candidate to re-

confirm details & commitment

Job Offer

OUR NEW RECRUITMENT PROCESSMOSAIC

Screen Requisition • Review applicant pool

Send Video Interview Request

to qualified candidates

• Identify candidates who may meet qualifications based on resume

Share select interviews w/ HM

• Links are easily shareable through the HireVue site

Confirmation Call & offer

• 5 minute call with candidate to confirm for program

WHAT’S CHANGED?

MOSAIC

LESS PHONE TAG & SCHEDULING

CANDIDATE CONVENIENCE (ON-DEMAND)

MORE INTERVIEWS PER HOUR

CONSISTENCY

MORE INNOVATIVE CANDIDATE EXPERIENCE

MOBILITYLESS TIME SPEND

LESS CANDIDATE & MANAGER TRAVEL

LESS BAD COURTESY INTERVIEWS

MOSAIC

Large versus boutique vendors

WE PILOTED 2 VENDORS SIMULTANEOUSLY

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IMPACTS TO DATE

We started using HireVue in the U.S. in January of 2014. We now average 1,000 HireVue’s completed each month. We find that

about 25% of our candidates are completing the HireVue on a mobile device and around 50% are completing interviews during non-

work hours. When surveyed candidates gave the Mosaic HireVue experience a 9 out of 10.

18

2 days Average time for

candidates to complete interviews

7,048Interviews

completed in the past 12 months

52%Of interviews are taken during non-

work hours

1,500 Recruiter OT Hours saved by HireVue

Since piloting the HireVue service in January 2014…

“My first video interview was definitely awkward but once I got through the first question I felt more at ease in front of the

camera.” -Candidate“My screening has become more

consistent since the launch of digital interviews” -Recruiter

“Video interviewing has made my decision making so much easier! It has

also improved our partnership with Talent Acquisition” – Hiring Manager

“There’s nothing better than coming into the office to the gift of 50 completed interviews waiting to be reviewed!” - Recruiter

“I was admittedly one of the skeptics…but having used the tool throughout the summer, the efficiency in my hiring has improved” -Recruiter

WHAT HAVE YOU CHANGED?

To adapt to the evolution of digital?

THANKS