The DNA of a Best Place to Work

Glassdoor, Inc. 2008-2016 #GDChat

DNA of a"Best Place to Work

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#GDCHAT" @OpenTable @Steph_Anne @MCowlin


Featured Speaker

Marc Cowlin Director of Corporate and Employer

Communications at Glassdoor [email protected]

Stephanie Douglass Vice President of People and Culture"

at OpenTable


Agenda •  Behind the Scenes: Best Places to Work •  DNA of Best Places to Work: 5 Tips •  Winner Spotlight: OpenTable •  Key Takeaways •  Q&A


How It Started

Our Mission: To help people everywhere"find a job and a company they love.


How It Started

ACKNOWLEDGE THE"BEST OF THE BEST

Set an example for other companies"focused on improving or establishing"

a winning company culture


3 Most Common Myths

I need to be in tech to be on the list"

I need to be a large company to make it on the list"

I can’t be on the list because my company doesn’t "have the means to provide extravagant perks

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2

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Source: 1 Glassdoor Data Labs, BPTW 2015 Winners List


DNA of Best Places to Work: 5 Tips


Tip #1: A Mission to Believe In

Source: 1 Becoming Irresistible, Deloitte, February 2015

Higher Levels "of Innovation1 40% Higher Levels "

of Retention1 30%


Mission Spotlight: The Broad Institute

“Broadies choose to join this "team because they believe in our mission, which is to make breakthrough discoveries that "will transform human health for the better, all through collaboration "and teamwork.” ~ Andy Porter, Chief People Officer, Broad Institute of MIT and Harvard

#48 2016 SMB Glassdoor Best Places to Work


Tip #2: Invest in Your Culture

Happier, More Productive Employees = "Easier Recruiting


Culture Call Out: OpenTable

“We believe that the best way to "attract, engage, and retain good, talented people is to ensure that "they are working in a stimulating, motivating environment with "great people and in a place that is, "quite simply, joyful.”" ~ Steph Douglass, Vice President of People and Culture, OpenTable



Tip #3: Put People First

Provide an Environment Where Employees Are Challenged, Constantly Developing New Skills and Learning


Power to the People: Kantar Worldpanel

“Focus on people and put yourselves in their shoes "before making any changes, decisions or communication "and you will get it right.” ~ Suzannah Rowland, Senior Communications Manager, Kantar Worldpanel

#24 2016 Glassdoor Best Places to Work UK


Tip #4: Embrace Transparency

Listen to Your Employees


Venterra Realty

“We always aim to paint a clear picture of our expectations and what it takes to succeed at our organization. Glassdoor "helps us with this by allowing us to display our company culture and our employees’ experience with Venterra which attracts amazing people to join our team!”" ~ Venterra Realty



Tip #5: Remember It’s Not All About Pay


$ $ $ $ $ 10% increase in pay =

1 point increase in satisfaction on 0-100 scale

Source: Glassdoor Economic Research, 2015

Glassdoor, Inc. 2008-2016 #GDChat Source: Glassdoor Economic Research, 2015

Findings: Salary is NOT the main driver of satisfaction

Glassdoor, Inc. 2008-2016 #GDChat Source: Glassdoor Economic Research, 2015

Findings: Culture, opportunities and leadership matter most


Why Does All of This Matter?"The Culture Effect


Findings:

Source: Chamberlain, Andrew (2015). “Does Company Culture Pay Off? Analyzing Stock Performance of ‘Best Places to Work’ Companies,” online at glassdoor.com/research/.

Glassdoor’s “Best Places "to Work” list outperformed the S&P by 122%

Lowest rated companies underperform S&P by 29.5%


Winner Spotlight: Open Table



An intelligent and collaborative workforce that makes it enjoyable to come into work every day. Everyone does seem to respect one another professionally as well as personally.

Well-loved product. Smart co-workers. I love to tell people where I work. Fun technical challenges.

This is, hands down, the best job I have ever had. I hope to make this a permanent, lifelong career.

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Warm | Welcoming 1 •  Our OpenTable community

•  Our culture




Inspired | Reliable 2 •  Pride in our product

•  Who we hire

•  Our brand




Fresh | Current 3 •  Our growing, changing company

•  Developing our employees professionally

•  Our executive team


Key Takeaways


Key Takeaways

Emphasize satisfaction levers = culture & values, career opportunities and senior leadership

Remember: your culture sends signals about your probability of success as a business and investment

Be clear on what makes your culture unique and celebrate it

Realize pay is an important factor to get employees in the door, but building real engagement takes work


Learn More at our Best Places to Work Roadshow!


Recruiting & HR

The DNA of a Best Place to Work