Standing out from the crowd

Standing Out from the Crowd – Richard Mosley

universumglobal.com 45

universumglobal.com 45

The Differentiation Challenge

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It’s not so easy to be different!

TeamworkPerformance

Status

Learning

Purpose

Innovation

EmpowermentCareer


1st – Distinctive Visual Identity





Respect for people

Friendly working environment

Team-oriented-work

International colleague interaction

Diversity & inclusion

High level of responsibility

Flexible working conditions

Control over my working hours

Enabling personal interests

Opportunities to innovate

Creative & dynamic working environment

Entrepreneurial spirit

Teamwork

Empowerment

Performance

Career

Status

Learning

Purpose

Innovation

Attractive/exciting products & services

Prestige / Good for future career

Markey success

Fast growing

Secure employment

High performance focus

Customer focus

Recruiting only the best talent

Recognizing performance

Challenging work

Clear path for advancement

Rapid promotion

Leadership opportunities

International opportunities

Leaders who support development

Professional training & development

Variety of assignments

Sponsorship of future education

Inspiring leadership

Corporate social responsibility

Environmental sustainability

Ethical standards

2nd – Distinctive Positioning

2nd - Brand Positioning

Career

universumglobal.com

Shifting from ‘What’ to ‘How’

Career


Shifting from ‘What’ to ‘How’

Career


3rd – Signature Experiences


From People Management Processes

to Employer Brand Experiences

If you want to stand out

DO DIFFERENT


LEGO seeks to attract people who think differently


And strives to deliver an on-brand experience



#1 - Look different

#2 - Talk different

#3 – DO different

Recruiting & HR

Standing out from the crowd