Responding to Reviews Builds Trust with Your Candidates

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Responding to ReviewsBuilds Trust

with Your Candidates

Confidential and Proprietary © Glassdoor, Inc. 2008-2014

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Featured Speaker

Lisa HoldenEmployer Engagement Manager

Glassdoor@L_Holden


Agenda

Why Respond to Reviews?

Who Should Respond?

How Often Should I

Respond?

5 Do’s and Don’ts to Follow

When Responding to

Reviews

Glassdoor Overview

How to Get Started


of Glassdoor members read reviews before speaking with a company or person in charge of hiring

Why Respond to Reviews?


Bad Reviews Aren’t Necessarily Bad!

of consumers suspect censorship or faked reviews when they don’t see bad reviews.


Examples: CEO, PR, Marketing or HR

Who Should Respond?

Anyone in a position to speakon your company’s behalf


of job seekers find the employer perspective useful when learning about jobs and companies

How Often Should I Respond?



DO: Respond Promptly

Tip #1

DON’T: Think It Can Wait


of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others

Responding Promptly Shows that You Care


Case Study

Salesforce has responded to

43 reviewson its company profile

page, typically within a month of the review being posted.

75%of employees

would recommend thiscompany to a friend.


DO: SayThank You

DON’T: BeDefensive

Tip #2


of organizations suffer from a deficit in recognition, according to a recent Bersin by Deloitte study

Saying Thank You Shows You Are Listening


Red Cross is an exampleof a company that

thanks itsemployees

for responding to reviews.

As a result, employees are

moreengaged

Making them likely to stick

around.

Case Study


DO: AddressSpecificIssues

Tip #3

DON’T: Change The Subject


Negative Reviews Provide the Opportunity for Authenticity

Nobody Is Perfect


Working Solutions

responds to 41% of the reviews posted on Glassdoor. It

actively takes feedback anduses it to make the company

a better place.

And the ratings show it! Working Solutions has a

4.2 out of5 rating.

Case Study


DO: BeAuthentic

Tip #4

DON’T: Auto-respond


of employees say new job realities differ from expectations set during the interview process

Set Expectations Up Front by Being Authentic


Symphony Teleca respondsto employees in an

authenticway.

This lets employeesknow that their

feedback has been heard.

Case Study


DO: Recognizethe Pros and Cons

Tip #5

DON’T: Forget The Positive


Zillow CEO Spencer Rascoff

responds to reviews

on behalf of the company.

As a result, four candidates in thepast 30 days saidthat reading the employer response solidified their

decision to accept the job offer.

Case Study


You may want to write your response in a Word document first so you can spellcheck and edit it until you are pleased with the final product.

Before You Respond


Your title will appear when you respond to reviews as a company representative,so make sure your title is correct in the Employer Center.

Before You Respond


Before You Respond

We suggest choosing company leaders in HR, PR, Marketing or other departments to respond to different reviews. Note only one employer response per review is permitted.


How to get started? Get a Free Employer Account


Set Up Company Alerts

Flag ReviewsMonitor Your Reputation

Identify Areas

of

Improvement

Invite Colleagues to

Respond

How to get started? Get a Free Employer Account


Delivering Measurable Results

2X 3X 30%the quality the influence lower cost-per-hire

1,400+ customersuse Glassdoor’s talent solutions

to attract better quality candidatesat a much lower cost per hire.


Recruiting & HR

Responding to Reviews Builds Trust with Your Candidates