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What do your target
@reedcouk
candidates really want?
Neil MillettMarketing Exec
1960
1995
Today
Theresearchn=2,208
Starting your search
50%go to a job board first
12%recruitment
11%
consultancycompany
website9% 7%
to find a new jobAll the things you do
Job sit
e
Compa
ny web
site
Recruit
ment a
gency
Searc
h eng
ine
Job Cen
tre Plu
s
Newspa
per
Frien
ds, co
ntacts
Profes
siona
l netw
ork
Socia
l netw
ork
Careers
Advice
Servi
ce
Trade
mag
azine
Other
takes over your lifeLooking for your next job
38%
33%47% When I get home from work
When I wake up
Before I goto sleep
39% 56%88%Mobile &
devicesDesktop Laptop
56% of mobile users apply usingmobile apps
The #1 candidateconcern is salary
1. Salary & Benefits
3. Day-to-day responsibilities
2. Convenience to you
4. Learning & development5. Career progression6. Reputation & culture
67% More likely to applywhen a salary is displayed
1. Convenience to you
3. Day-to-day responsibilities
2. Salary & benefits
Up to £20k
1. Salary & benefits
3. Convenience to you 2. Day-to-day responsibilities
£20-50k
1. Salary & benefits
3. Culture of the organisation
2. Day-to-day responsibilities
£50k+
Managing great expectations
expect confirmation of application
expect confirmation within 24 hours
only91%
70%
14%always receive confirmation
15%hardly ever or neverreceive confirmation
expect to be informed of an unsuccessful application
81%
NO CONTACTin 5 days in 14 days
assume they’ve been unsuccessful
26% 90%
How long should the hiringprocess take?
week 1 week 2 week 3 week 4application
78%expect to be at
interview within a fortnight
70%expect to be offered a job within three
weeks
week 1 week 2 week 3 week 4application
83%expect to be at
interview within a fortnight
Retail, Marketing
week 1 week 2 week 3 week 4application
85%expect to be at
interview within a fortnight
IT, Hospitality
week 1 week 2 week 3 week 4application
90%expect to be at
interview within a fortnight
Accountancy
customer service channelRecruitment as a
4 out of 5A ‘poor’ hiring experience leaves
candidates with a negative view of your
brand
Won’t apply for future vacancies
Less likely to use an organisation's products or services again
Will share negative experience with friends and family
25%
30%
26%
Dream job
If you could work for any organisation, what would it
be?
#1
#2
#3
#4
#5
Myself
6. John Lewis7. Microsoft8. BBC9. Royal Mail10. British Airways
NEW ENTRY
NEW ENTRY
66% of us would take a pay cut to work for our dream
employer
If you could work for any business leader, thinker or entrepreneur, who would you most like to work for?
If you could work for any organisation, what would it
be?#1
SUGAR GATES JOBS
#2 #3 #4
5. MARK ZUCKERBERG6. PETER JONES 7. ELON MUSK8. TIM COOK9. JAMES DYSON10. WARREN BUFFETT
NEW ENTRY
NEW ENTRY
NEW ENTRY
1. Reach the right candidates
2. Show them what you’ve got
3. Treat them like customers
4. Hire the right talent(Before your competitors do)
Thanks
@reedcouk
