Small Business Solution

Core Problem

Traditional employee benefits are false. They promise critical consumer services, but limit choice and portability.

true: Medical debt is #1 cause for personal bankruptcy in the United States

Related Problem

Small businesses can’t compete. We are avoiding traditional employee benefit providers due to cost.

true: Today, less than 50% of small businesses offer health insurance

Sources: U.S. News and World Report “Why Small Businesses Don't Offer Retirement Plans - Money“; Kaiser, Employer Health Benefits Annual Survey

Growing Problem

true: Employer-provided health insurance costs have nearly tripled since 2000.

Source: Kaiser, Employer Health Benefits Annual Survey

The cost of traditional health benefits is rising, making them even harder for small businesses to offer.

Growing Pain

true: 56% of small businesses complain of losing quality employee candidates as a result of rising health benefits costs.

true: 87% of small businesses have had to contend with an increase in health insurance premiums by at least 25% since 2014.

Source: The National Federation of Independent Business (NFIB)

Emerging Opportunity

true: Individual coverage offers comparable benefits at a much lower cost.

Individual health insurance has drastically improved, creating a valuable opportunity for consumers.

Sources: Kaiser/HRET Survey of Employer-Sponsored Health Benefits, 2015; Kaiser Health Insurance Marketplace Calculator, 2016—Individual average based on Male, Age 40, non-smoker, family with 2 children. Subsidy average based on income 255% of federal poverty level. All averages based on Silver-level plan.

SolutionPeopleKeep harnesses this opportunity by consumerizing employee benefits

A true benefit to employees:• Unlimited choice in public markets

• Employer-funded, employee-owned

• Better value than cash

A true benefit to small business:• Maximum employee satisfaction

• Fixed, predictable costs

• Automated and out of sight

SolutionComplete customization, ultimate empowerment and maximized value

Small Business Solution