Your digital partner of choice

Leadership hiring through Social

MediaIs it

effective?

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Thinking of hiring a Leader through Social Media?

That’s a bold step in the right direction.

- Joe Tripodi, Chief Marketing and Commercial Officer, Coca-Cola Co.

"The talent is out in the marketplace, you just have to be creative to source it in non-traditional ways through communities or networks.”

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Key Facts

92% companies use social media for recruitment

Almost 46% of business leaders plan to increase their social media budgets in 2014

45% of fortune 500 companies include links to social media in their careers section

LinkedIn with a

share of 93% tops the chart for being the most preferred social network for recruitment

Source: Jobvite: 2013 Social recruiting survey results

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Social media proves to be better for understanding the

belief system between the ‘recruiter’ and the

‘leadership prospect’.

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Constant engagement

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What is your Digital Maturity Index?

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You can't possibly hire Leadership through social

media if your digital maturity index is <60Prospects looking at a Leadership role expect brand value and equity, the pre requisite is a higher digital maturity index.

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A microsite in careers section focusing on leadership

Customized content to build engagement with leadership prospect

Videos of CXOs talking about the value system, culture and growth prospects of the company

Testimonial of a peer leader

Form fill to capture information like email id, name and phone number which goes to the CEO

Promote the microsites across social media platforms

Create a targeted campaign for leadership hiring

Recommendations

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• 50% cost saving from regular hiring channels

• 50% faster reach • Building database of

targeted profiles

Business benefits ROI Better visibility

Enhanced brand image

Adoption

• Cost to come down from the 2nd campaign

• Word of mouth resulting in brand equity

• Improved reach• Building proximity• Direct engagement

Increased brand equity with engagement tools, thought posts, blogs, digital marketing and focused prospect microsite.

Increase in adoption rate due to better user experience (achieved below 1sec loading time) across multiple devices.

Outcome and value

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Go to their hangouts instead of forcing

them to come to you- engage -

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