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Laws of Attraction
Agenda
9.30am: Registration and Networking
10.00am: Welcome & introductions
10.10am: EMEA Hiring and Industry Insights
10.40am: Embrace Content Marketing
11.00am: Guest panel
11.30am: Group Discussion & Close
6 Transformational Trends from Talent Connect
Who’s in the Room?
Most Popular
Most Endorsed
Earliest Adopter
Most Connected
EricaSkelly
KevinDaly
ElizabethO'Hanlon
JenniferChamberlaine
EMEA Hiring & Industry InsightsRichard LiddingtonEMEA Talent Acquisition Managerlinkedin.com/in/richardliddington
Who am I?
12 years in Recruitment – Both Agency & In-House
International Experience – UK, Ireland & Middle East
Doha to Dublin
4th year with LinkedIn – Employee 151
Lead Sales recruitment in Ireland
Hiring at LinkedIn - An insight into how it works & what do we do differently?
How does LinkedIn recruit?
100% Direct Sourcing 4 Sources of Hire – Direct, Referral, Internal & RecruiterUnderstanding of MarketThe ApproachInitial contactFormal Process
Talent Analytics & Talent Flows
The Sourcing Model
Team of Sourcers targeting Passive Talent
Focus on roles with a Longer TTHActive Roles – Quota Carrying Backfill Non Active Roles - Leadership (Succession Planning)
Market Mapping – Who, Where & How Many
Allows TA to stay ahead of the business & “Build a Bench”
Success Story – Deirdre McGinn
TAM Search highlighted 120 – 130 suitable profiles Deirdre was identified & InMailed Passive in the UK Not right time Invited to Executive Event – Actively Engaged with LinkedIn Role approved with LinkedIn Dublin for a Senior Sales Leader Interviewed & Hired Total Time – 1 year
What is your Brand on LinkedIn?
Brand is not just the role of Marketing. Talent Acquisition & Business Managers play a crucial role
Don’t just share links to job descriptions. Be an active ambassador for your team and company. Post Blogs, Team Photos’, Rich Media or share industry news & insights
Deirdre McGinn
What do your candidates say about you?
Candidate experience plays an important role in the success or failure in your Talent Attraction strategy. Does your business treat unsuccessful candidates in the same way it does the successful ones?
How to Improve Candidate Experience
What did we do? Focused on the Interview Experience
Co-Ordination – Clear & Interactive
Meet & Greet – punctual & polite
Interview Room – Set up & tidy
Hiring Managers – Prepared, Structured, Professional & Inspirational
Feedback & Follow Up – Be Open, Honest & Constructive
Remember this…
4 Recruitment Trends Affecting Talent Attraction in Ireland
1. Diversity – Are you viewed as an Inclusive Employer? Not just Gender but LGBTQ and Multi National. Diversity of Thought is equally as important what will employees learn when they join you?
2. Brand Ireland – “Dublin, it’s not London or Paris”. Perception that it’s small, limited work / life balance, expensive and for junior to mid workforce to get international experience
3. Baby Boom – Ireland is experiencing a Baby Boom. What are you doing as an employer to not only retain Talent with children but be seen as an employer who welcomes & caters for Parents.
What are your benefits, policies and facilities for Parents?
4Housing & Schools – Perception is that its difficult and expensive to rent in Dublin.
The Evolution of an Effective Employer Brand
Rob LeachSolutions Consultantie.linkedin.com/in/robertsleach
Today’s Topics
Stages of Employer Branding Broadcasting your Brand Activating Employee Ambassadors Creating the Emotional Connection Q&A
19
The Three Stages of an Employer Brand
19
Broadcast Employees Emotion
Information&channelsthatyou
control
Enablingyouremployeesto
promoteyourbrand
Creatinganemotionalconnection
withyourbrand
Broadcasting your Brand
“Doing business without advertising is like winking at a girl in the dark. You know your doing it, but no one else does”E.W. Howe
IfTalentisn’tactivelylooking,howwilltheyknowthatyouarehiring?
Every candidate you have ever hired has been on the same journey
Unaware Aware
ConsideringHired
Employer Brand is your companion on this journey
UnawareAware
ConsideringHired
Broadcast your brand through targeted advertising
Reach out to potential candidates and convert them into followers
300% Follower base increase- Symphony Teleca
Ensure you arealways top of mind
Relevant contentEncourages likes& shares
Broadcast through content updates
uplift in click throughrates for updates
25%
the usualcontent traffic
3x
Sponsored Content
Page visitors seethe content that isrelevant to them
≤ 400%increases in candidate conversions achievable with targeted content
IMAGES
VIDEOS
JOBS
Your brand on your career page
Activating Employee Ambassadors
Activate your EmployeestoamplifyyourLinkedInimpact
Whenemployeessharejobs&buildtheirpersonalnetworks,theyimproveyourabilitytohire
*Calculatedbycomparingthenumberofapplicationsperjobforjobssharedbynonrecruiteremployeesvsjobsnotshared
30%more job
applications*
Jobs shared by employees yield
more likely torespondtoanInMail**
**Lookingatresponserateforinmailssentviarecruitertomemberswhohadaconnectionwithinthecompanyvsthosethatdidnot
27%Members connected to your employees are
...andnewhiresconnectedtoyouremployeesareoftenabetterfitforyourcompany
37%lower initial
attrition rate1 forhiresimpacted2byemployees
1 Initial attrition rate is calculated as employees leaving the company within 6 months of joining2 Hires impacted is Measured as Profile views, connections, inmails sent by the new hire 12 to 1 months prior to starting the job
Howdoesthiswork?
Jobswitchershavelongreliedontheirpersonalnetworkstodiscovernewopportunities
more trusted toprovidecredibleinformationonwhatit’sliketoworkatacompany
3xComparedtoaCEOormediaspokespersonemployeesare
Thinkaboutdifferenttypesofinformationyoumayread,seeorhearaboutacompany.Foreachtopic,selectwhichpersonyoutrustmosttoprovideyouwithcredibleandhonestinformationaboutacompany2014 Edelman Trust Barometer Annual Global Study
Today,manyofthosepersonalinteractionshappenonline
*Whatchannelsdoyouusetolookfornewjobopportunities.Global Talent Trends 2015
2in5Interacted** with
employees fromtheircurrentjobonLinkedIn
beforebeinghired
Millionsofmemberschangejobseverymonth
Usesocialprofessionalnetworkstodiscovernewopportunities*
56%**Measuredasprofileviews,connections,inmailssentbythenewhire12to1monthpriortostartingthejob
OfjobswitchersuseLinkedIntoresearch
potentialemployersandjobs***
75%***Source:LinkedInsurvey,Why&HowPeopleChangeJobs,(Mar2015).“duringyourrecentjobchangeexperience,didyouuseLinkedInto…
Youremployeesareconnectedtoahugenetworkofqualifiedtalent
AverageFollowerNetwork
VSAverageEmployeeNetwork
10x
larger than your company followers
AndtheycannaturallyengagethisnetworkviatheirLinkedInpresence
On the profile pageLookingatemployeeprofilesisthetopactivityofjobswitchersontheLinkedInplatform
On the newsfeed
On your career pageResearchingcompaniesisoneofthetop5jobswitcheractivities.
Laura Taylor
Laura Taylor
Enableemployeestoimpact your next hires
Encourageyouremployeestopopulatetheirprofileswiththeircurrentrolesandcompany
VS
Companieswithhigh profile completeness have
1Conversioncalculatedasjobviewswithin14daysofaprofileviewforcompanieswithlow(<30%ofemployees)profilecompletenesscompaniesvshigh(>70%ofemployees)profilecompletenesscompanies
59%higher conversion1 fromprofileviewtojobview
Promptopportunitiesforemployeestoengagewithandsharecompanysponsoredcontent
Note: Engagement data from Jan 2015; Engagement stands for clicks + social gestures (shares / posts / comments / likes)1. “Company Content/employees” defined as engagement with: 1) Company Status updates, 2) Employee Influencer posts, 3) Employee Long-form posts, 4) Employee shares/posts
…But they increase overall engagement by
of employees engage with their company’s content…
2% +20%
41
Active, socially engaged employees will maximize your LinkedIn investment
Increasejobviews&inMailresponses Improvequalityhires Amplifycandidatereachandimpactviayour
employee’sprofessionalnetworks
Build your ambassador program in 3 steps
43
Three steps to unite your own employees to help build your brandBuilding a brand ambassador program
Educate&
Inform
Engage&
Encourage
Measure&
Monitor
Creating an Emotional Connection
Storytelling is the most powerful way to put ideas into the world today.
- Robert McAfee Brown
“Marketing is no longer about the stuff that you make, but about the stories you tell.”Seth Godin
Your Employee Value Proposition:The attributes that you most want associated with your company
Employer Branding :The delivery of your EVP across every communication touch point both internal and external
Talent Brand:The highly social, totally public version of your employer brand incorporating what talent thinks, feels and shares about your company as a place to work (tA)
Setting the foundation
“Ifhistoryweretaughtintheformofstories,itwouldneverbeforgotten.”Rudyard Kipling
Follo
wer
s
Time
BUILD,ENGAGEANDRECRUITFORSUCCESS
RELEVANTJOBS
CAREERPAGES
TARGETEDMEDIA
EMPLOYEEADS
RECRUITERCONTENTUPDATES
BUILD ENGAGE RECRUIT
Laws of Attraction Panel
Noel DowlingTechnical Recruitment OfficerErgo
Anita WalshHR Manager at Ward Solutions
Richard LiddingtonEMEA Talent Acquisition Manager LinkedIn
Rob LeachEMEA Media SolutionsLinkedIn
Thank You!
