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#LSCon
JD Dillon Learning Geek
@JD_Dillon
Just because you
make a
VIDEO doesnt mean you !
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
I just think that were going to be in a world a few years from now where the vast majority of the content that people consume online will be video.
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
JD Learning Geek
Learning / Performance Topic Evolution Past 6ish Years
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
WHY
WHEN
HOW
#LSCon @JD_Dillon
US adults spent 5hrs 31mins watching video every day last year.
#LSCon @JD_Dillon
Vision trumps all other senses & shapes our perception of reality.
#LSCon @JD_Dillon
Text is visual too
#LSCon @JD_Dillon
Our senses are built to work together for survival.
#LSCon @JD_Dillon
Video adds visual context to enhance analysis + understanding.
#LSCon @JD_Dillon
WHY
WHEN
HOW
#LSCon @JD_Dillon
Context
Emotion
Complexity
Diversity
Approachability
Replay-ability
#LSCon @JD_Dillon
WHY
WHEN
HOW
#LSCon @JD_Dillon
To Inform
To Instruct
To Demonstrate
To Engage
To Involve
#LSCon @JD_Dillon #LSCon @JD_Dillon
Proprietary examples removed
A Few Rules Guidelines #LSCon @JD_Dillon
Duration #LSCon @JD_Dillon
#LSCon @JD_Dillon
Production Quality
Delivery Speed Pop & Sizzle
#LSCon @JD_Dillon
Simplicity #LSCon @JD_Dillon
Timeliness
#LSCon @JD_Dillon
Virality
#LSCon @JD_Dillon
Relatedness #LSCon @JD_Dillon
Embed
#LSCon @JD_Dillon
Bingeness
#LSCon @JD_Dillon
Determine purpose
Identify use case(s)
Match guidelines
Mix modalities
Support w/ text
#LSCon @JD_Dillon
#LSCon @JD_Dillon
Just Curious Blog jddillon.com
@JD_Dillon
/in/jddillon
#LSCon
JD Dillon Learning Geek
@JD_Dillon
Just because you
make a
VIDEO doesnt mean you !