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Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Job Descriptions
that Land You Great Hires
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Featured Speakers
Jason WebsterEnterprise Sales Manager
at Glassdoorlinkedin.com/in/jasonwebster99
@worldwidejweb
Jennifer SlaskiExecutive Director of Marketing Communications at Spiceworks
linkedin.com/in/jenslaski
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Agenda
Customize Descriptions for Specific Roles
Appeal to Millennials
Mobile Optimization
Realistic Descriptions to Attract Qualified Candidates
Prevent Buyer’s Remorse
Highlight Your Employer Brand
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Top 5 considerations job seekers take into account before accepting a job offer:
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Customize Descriptions
for Specific Roles
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Software Engineers
78% of software engineers say the top reason they would leave their job is salary and compensation
48% of female software engineers are likely to apply to a company a friend recommended
Customize Descriptions for Specific Roles
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
78%
94%
of sales professionals said they would accept less money to work at a company selling something compelling
of sales professionals say that base salary is the most important element of the compensation plan, while 62% say that commission is
Sales
Customize Descriptions for Specific Roles
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Appeal to Millennials
41%
of Baby Boomers said workers should stay with an employer at least five years before looking for a new job
Only 13% of Millennials agreed
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Appeal to Millennials
Around 70% hear about companies
through friends and job boards
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Appeal to Millennials
80% of Millennials look for people and culture fit with employers
Culture Fit?
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Appeal to Millennials
• Career Growth
• Benefits
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Mobile Optimization
• Have you tested your own site?
• Do you know what people are seeing?
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Realistic Descriptions to Attract
Qualified Candidates
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Realistic Descriptions to Attract Qualified Candidates
96%of candidates say it’s important to work for a company that embraces transparency
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Send the right message to the right candidate at the right time
Realistic Descriptions to Attract Qualified Candidates
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Realistic Descriptions to Attract Qualified Candidates
• Leave out the fluff• Communicate the skills, qualities, and values
you expect from a person in this role• Address your culture• Provide the less glamorous details, too• Leave the jobseeker with 2-3 takeaways
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
What is the work environment like?
Is it casual or formal?
Does it require you to be highly self-sufficient or collaborative?
Address Your Culture
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Address Your Culture: highlight unique perks
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Address Your Culture: highlight unique perks
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Address Your Culture: provide less-glamorous details
What is a day in the life of
this job really like?
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Address Your Culture: make them say “that’s me!”
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Address Your Culture: write it like you’d say it
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Address Your Culture: let ‘em meet their future team mates
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Address Your Culture: introduce them to your company
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat
Highlight Your Employer Brand: Tell Your Story
More Comprehension
Better Understanding
Higher Application Rates
Quality Candidates
Better Cultural Fit