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Lynn Ahlers, VP Total Rewards, Signet Jewelers Matt Connor, Senior Relationship Manager, Solium June Davenport, Executive Director, Corporate Services, Solium

Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

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Page 1: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

Lynn Ahlers, VP Total Rewards, Signet Jewelers

Matt Connor, Senior Relationship Manager, Solium

June Davenport, Executive Director, Corporate Services, Solium

Page 2: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan
Page 3: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

Solium…the global equity benefits leader

3,000 global clients

1M participants

11 global exchanges

12 offices 6 countries

#1 in US market share

80 currencies 150 countries

2,400 US clients

460 equity professionals

Page 4: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

Signet ESSP- Goals of the Plan

1.  Enable Team Members the opportunity to share in the success of the Company through share ownership at all levels of the Organization

2.  Foster understanding of the performance metrics of the Company and focus on growth

3.  Support the “One Team” strategy post-acquisition 4.  Unifying element of the Rewards strategy with offerings in

US, Canada, Puerto Rico, UK & Ireland 5.  Offer tax advantaged plan within the jurisdiction

(423 in US, SAYE in UK)

Page 5: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

Signet US ESSP Plan Features

1.  2 Year Term- always have two plans active at a time 2.  Purchase price 15% discount established at beginning of

the period 3.  Maximum of $200/pay or $4,800 per year 4.  24 pay contributions each year 5.  No changes allowed during savings period, although the

participant can withdraw from the Plan 6.  No earnings on contributions made to the Plan

Page 6: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

UK Plan (SAYE) Key plan parameters:

•  SAYE (ShareSave) Plan -HMRC Approved (tax advantaged)

•  Concept of ’Savings’ contract with a bank & separate “option” to buy shares at maturity •  Interest on contributions - with rate set by the government

-Interest rates currently set at zero for a 3 year plan •  At purchase if price has decreased – employee can choose to withdraw cash •  Good leaver provisions •  Participants can miss up to 6 monthly contributions & then default out of the plan with 7th missed contribution •  Communications around ’savings’ very key – missed contributions, tracking contributions

Page 7: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

2015 North American Communications- Challenges

•  Diverse population /geographically spread

•  New offering to Zale population, including Puerto Rico & Canada

•  How do you communicate out to plan participants with common ‘plan’ goals but keeping the messaging ‘local’

•  Change in service providers for existing US plans early 2015

•  Desire to increase participation

Page 8: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

Solium

2015 North American Communications

Solium Signet On-line portal enrollment Home Mailings Telephonic support Email and Store Communications On-site support 1:1 and Department/Team Meetings Weekend support at deadline Executive Management Meetings

Short Custom Videos & Digital Signage Field Leadership Conferences

Page 9: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

ESSP Enrollment Team at the Managers’ Leadership Conference

Page 10: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

Enrollment “Towers”

Page 11: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

Matt in Action!

Page 12: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

2015-2017 - First year Zale Team Members eligible to enroll

ESSP Plan Eligible Team

Members

Enrollment at Offering

Percent of Take

Up

Grant Price

2014-2016 10,938 1,930 17.64% $ 98.20

2015-2017 18,059 2,950 16.34% $117.54

ESSP Plan Eligible Team

Members

Enrollment at Offering

Percent of Take Up

2014-2016 10,938 1,930 17.64%

2015-2017 11,111 2,107 18.96%

US Canada Puerto Rico

Zale Team Member Enrollment

743 84 16

Signet

Sterling

Zale

ESSP Plan Eligible Team

Members

Enrollment at Offering

Percent of

Take Up

2015-2017 6,948 843 12.13%

2015-2017 Enrollment & Participation

Page 13: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

English is the “language of record", but… Sharesave/SAYE versus ESSP

Maturity versus vesting

Savings contract – so UK – but underpins concept of ’you can’t change your contribution and you can basically only stop savings’

Share scheme/share plan

Withdraw/Transact/Sell

Page 14: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

Lessons Learned ü Have a great vendor partner ü Establish a strong Team ü Test the system and all links, etc. ü Start communications early & maintain momentum ü Engage Executives to carry the message ü Create messages that fit with the Company’s strategy ü Customize message to groups if necessary ü Don’t assume that people understand stock ownership ü Partner with Payroll on the currency treatment

Page 15: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

Signet Advice ü Repetition of the value of the Plan & deadline

ü Maintain attention to detail on project management so when in execution mode, we had more time to focus on “connecting with Team Members”

Page 16: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan
Page 17: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

Thank You Lynn Ahlers

Signet Jewelers [email protected]

Matt Connor

Solium [email protected] June Davenport

Solium [email protected]

Page 18: Jewel in the Crown: Signet Jewelers' Gem of an ESPP Communications Plan

Thank you for attending GEO’s 17th Annual International Conference in Boston. We hope you enjoyed this session. •  If you require CPE Credit, don’t forget to Sign Out

•  Two ways to give us your feedback on this session o Mobile app o Paper surveys available at the door