Winning the war for talent

Ian PriestIPA President Founding Partner VCCPGroup COO of CSM

The marketing and communications industry

Better commercial creativity

To reshape the business model to reflect an evolving and dynamic industry

By adapting faster and better in 5 key areas

My ADAPT agendaWho are we talking to?

What do we want to achieve?

How do we do that?

Why?

A Alliances less pitches /more

partnerships

D Diversification less one-dimensional/more multi-

dimensional

A Agility less set piece/more real

time

P Performance less time-based/more value-based

T Talent less traditional/more

diverse

The 5 key areas

3rd October 2013 Alliances Adaptathon+experiments

3rd /4th /5th February 2014 Diversification Adaptathon+experiments

7th/ 8th May 2014 Agility Adaptathon+experiments

8th July 2014 Performance

Adaptathon+experiments

7th October 2014 Talent Adaptathon+experiments

Adaptathon Schedule

Less traditional, more diverse

We are doing lots already

Setting the wider context

Less traditional, more diverse• Age

• Gender

• Culture

• Skills

The Multicultural Dynamic

The Digital revolutionOnline in 60 seconds

Source: Qmee, PC Magazine, GO-gulf, Business Insider, The Daily Mail, 4MAT and Intel Corp

The Robot hypothesis

Better together• Industry wide

• Co-ordinated initiatives

• Celebrate talent

• Client engagement

• Job swaps

• Joint training

Who we represent

People Management Business

Management

Allies and Intermediaries

Our narrative flow

Provocation Inspiration Exploration Experimentation

Your participation in three AdaptLabsAdaptLabs• Filling the future skills gap led by Mark Bell, Experience Planning Director, Dare and Chairman IPA Digital

Business Group

• Retaining talent led by Andrew Pinkess, Director of Business Innovation, AMV BBDO and Group Co-

chair IPA Professional Development Group

• Making the Industry more diverse led by Julian Douglas, Vice-Chair, VCCP Partnership and IPA Diversity Forum

Actions not words