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How EVP Drives Alignment with Consumer and Talent Brand -- Customer Session at Talent Connect Sydney 2015

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At Medibank, we’re Better TogetherGemma Allen - Engagement & Sourcing Manager

The drivers for our EVP business case

Sales & Service

Professionals

Health

Professionals

Corporate

Professionals

900 work at

home employees

#intalent

How does EVP align with our business strategy?

EVPBETTER TOGETHER

OUR PURPOSEWe stand for better health.

OUR VISIONWhen people think of health they think Medibank –

they trust us with their health and wellbeing every day.

CUSTOMER CENTRED HEALTHCARE.

HEALTH COST LEADERSHIP.

GROWTH. PEOPLE.OPERATIONAL EXCELLENCE.

THE MEDIBANK WAY

Champion Health

Customer Led

Performance Driven

Values Driven

Simpler the Better

VALUESCustomer Focus I Accountability I Integrity I Respect

Productive Collaboration

What we expect from our employees + what we offer in

return

#intalent

EVP Roadmap

Identify + Engage Stakeholders

Build + Drive an Aligned Business Case

Communicate + Engage Employees

Leverage + Multiply Efforts via Ambassadors

Empower + Share Content

Celebrate + Review Results

1

2

3

4

5

6

Measurements of Success

ATTRACTION

• Inmail Success Rate• Recruitment Metrics

ENGAGEMENT

• Digital & Social Metrics• Talent Brand Index

RETENTION

• Employee Retention & Engagement Scores• Member / Customer Retention & Growth

#intalent

Introduction to our EVP

#intalent

Externally Internally

How we brought our EVP to life

#intalent

Meet Josh, a driven Retail Manager and talented foodie, having competed in Master Chef 2013. Using Medibank's new concept stores, he helps empower customers to make positive health changes.

Employee Ambassadors

#intalent

#intalent

What’s Next For Us

Celebrate + Review Results

Content Strategy

Employment Programs (ERP, Students, Alumni, Diversity)

EVP ‘Health Check’

Increase Participation in “Passion to Profile” Initiative

ATTRACTION

• Inmail Success Rate • Recruitment Metrics

ENGAGEMENT

• Digital & Social Metrics• Talent Brand Index

RETENTION

• Employee Retention & Engagement Scores• Member / Customer Retention & Growth

#intalent

From Telecom to SparkTransforming our brand from the inside out

Wendy Hammonds

Head of HR, Spark Home, Mobile & Business

We needed a change

Step One:

Earn Trust

Step Two:

Game changers

Step Three:

Launch

Real progress

Attrition

drop from

23%

29%

Time

to

hire 25 days

45 days

• Listen then act, and keep listening

• Brand changes start from within

• Choose a couple of things that will change the

game, then go for it

• One size doesn’t fit all in a multi-brand business

2015