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Check out Alison Hadden's presentation "Well, My Employer Brand Sucks. Now What?" from our first ever #GDSummit.
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Well, My Employer Brand Sucks. Now What?
#GDSummit
Alison HaddenDirector of Marketing
@alisonhadden
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Click to edit Master title styleClick to edit Master title style
#GDSummit
Career Site - Desktop & Mobile
“I love working at Marketo. We have a strong team of extremely talented people who are relentless overachievers. You can feel the buzz of energy as soon as you walk into the office.”
MarketoProfessional Services
RecruitersHiring Managers
Events
GlassdoorCompany Profile
Twitter FacebookLinkedIn
What Are Candidates Learning About You?
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Conducting An Employer Brand Audit
#GDSummit
Brand Awareness vs Talent Competitors
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Conducting An Employer Brand Audit
#GDSummit
Reputation vs Talent Competitors
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Conducting An Employer Brand Audit
#GDSummit
Ratings & Trends Over Time
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Conducting An Employer Brand Audit
#GDSummit
Review Key Hiring Metrics
Applicant Quality?
Accepted Offers?
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
51%of new employees cite ‘buyers remorse’ because the hiring process failed to paint an accurate picture of the job
DDI Global Selection Forecast, 2012
Is there a gap between who you really are as a company
and who you THINK you are?
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Is Perception Reality?
#GDSummit
Employee Sentiment Cloud
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Is Perception Reality?
#GDSummit
Company Reviews & Ratings
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Is Perception Reality?
#GDSummit
Interview Reviews & Ratings
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
2. Reality Check
#GDSummit
Why did YOU choose
US?84% would consider leaving their job for a company with a better reputation (even without more $$$)
Corporate Responsibility Magazine, 2012
Q1 Employee Survey
NEW HIRES:
Employer Branding isn’t just about Attracting Talent; it’s about Retaining Talent, too!
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Educate on Employer Branding’s Business Impact
Embrace Transparency
Engage with Your Brand Ambassadors
Measure, Track, and Share
Refresh Your Messaging Across Channels
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Educate on Employer Branding’s Business Impact
LinkedIn Survey, 2012
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Refresh Your Messaging Across Channels
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Embrace Transparency
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Engage With Your Brand Ambassadors
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Measure, Track, and Share
#GDSummit
Applicant Quality Accepted Offers Employee Retention
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
More Free Employer Branding Resources
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Questions? Reach Out!
#GDSummit
Alison HaddenDirector of Marketing
@alisonhadden
