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Recruiter Branding: The Newest Element of Your Employer Branding Strategy

JT  O’DonnellFounder  &  CEOCAREEREALISM

@jtodonnell

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Today's sophisticated job seekers want to connect with aperson, not a company

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• 89% are looking for a job this year

• 94% would find it helpful to have a Recruiter Directory

• 33% said that the hardest thing to find during a job search is the contact info

• 22% said the hardest thing to find was insight into the company culture

What  do  they  want  to  know?

Source:  

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Job  Seekers  are  Consumers!

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• 81% research your company

• 100% expect a dedicated careers page on your website

• 64% expect a basic Glassdoor profile

• 26% expect an enhanced Glassdoor profile

What  do  they  expect?

Source:  

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A  Recruiter  Brand  Bridges  the  Gap

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What  does  it  offer?• Proof of your recruiting

experience

• Authenticity & transparency in the recruiting process

• The opportunity for a personal relationship

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Develop  Your  Recruiter  Brand

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How  can  it  help?• Reinforce your messaging • Tell your story• Share your expertise

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Harold  Mellor

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JT  O’DonnellFounder  &  CEOCAREEREALISM

@jtodonnell

Questions? #AskGDSummit