You get

1 XPs

Oscar Garcia Pañella, PhD Gamification & Motivational Design

@kokopus_dark

oscar.garciap@cookiebox.org

http://www.cookiebox.es

Gamification

[or how to evolve TO MEMORABLE]

http://www.tweeria.com/

You get

2 XPs

Thanks for

this intrinsic motivator!

LOL

You get

3 XPs

INTEREST CURVE

You get

4 XPs

Expectation

The Hook

Up

Up

Down

Down

Climax

Conclusion

You get

5 XPs

Many thanks to Cristoph!

Player types:

MASTERMIND/CONQUEROR

Liked:

TUTORIAL

Found:

INDIFFERENT BOREDOM

Selected lenses:

TEAM & CURIOSITY

And we’ll see twitter later!

You get

6 XPs

THEN & NOW…

1982 2015

You get

7 XPs

A: Focus

C: Empathy D: Interest

50:50

B: Flow

2 250 € 1 100 €

8

7

6

5

4

3

50.000 €

25.000 €

10.000 €

5.000 €

1.000 €

500 €

12

11

10

9

1 millón

500.000 €

250.000 €

100.000 €

You get

8 XPs

You get

9 XPs

You get

10 XPs

Verizon: users spend over 30% more time on-site with social login games

versus a regular site login

Allkpop: during the week long promotion of game mechanics, the online

news site experienced a 104% increase in shares, 36% in comments, and

24% in pageviews.

NickTV: introduces a game-based role-playing platform as heroes and within

2 months obtained 750,000 pages views (200% the amount of the usual

traffic for the entire nicktv.it website), over 50,000 users and over

4,000,000 sessions on the website, with an increase in time spent on site by

25%

Verizon Wireless: more than 50% of site’s user participate in this gamified

environment and spend 30% more time on the site

Ask.com uses game mechanics to increase user engagement through real-

time notifications and activity streams, increasing answered questions by

23% and votes by 58%

Source: http://www.yukaichou.com/gamification-

examples/gamification-stats-figures/

You get

11 XPs

Palabra(s) Clave: Experiencia

memorable

Sentencia: Serio no significa aburrido

Palabra(s) Clave: Retención y

Transferencia

Sentencia: lo placentero, si incluye

sorpresa, es divertido y “fija mejor”

Palabra(s) Clave: Destino y Futuro

Sentencia: Tecnología + Psicología

Palabra(s) Clave: KPI’s

Sentencia: Si no es medible, no es

gamificable

Deloitte: sus programas de training

gamificados se completan en un 50%

menos de tiempo a la par que

mantienen la motivación

Teleflora: gamificó sus tiendas en base

a dinámicas sociales que permitían

canjear acciones por puntos,

aumentando su tráfico social en un

105% y logrando ratios de conversión

del 92%

Ford: gracias al juego “Escape Route”

se venden $8 millones en vehículos con

un aumento del 600% en FB (me gusta)

y más de 100 millones de tweets

Hewlett Packard: activa “Project

Everest” para equipos de venta y

consigue aumentos del 56.4% y $1

billón en beneficios

Spotify: cambia su evento annual por

una solución gamificada móvil

consiguiendo una participación

voluntaria de más del 90% de sus

empleados

Fuente: http://www.yukaichou.com/gamification-

examples/gamification-stats-figures/

You get

12 XPs

Trophies:

To the Inherent Interest

Level:

1

Unlocking:

Game Elements

You get

13 XPs

SKATERS ZERO

You get

14 XPs

CHALLENGE!

¿Which one is this game element?

You get

15 XPs

CLICK!

SSSHHHHHHHH!!! … … … … Surprise!

You get

16 XPs

You get

17 XPs

WHEN 11 OR 12 YEARS OLD…

You get

18 XPs

You get

19 XPs

You get

20 XPs

CUSTOMER: Grupo DAMM BUSINESS TAGS: Internal Comunication, Change Management, Talent Management, Agile PROJECT GOAL: To communicate in a propper and shocking way a new and radically different approach of managing the talent inside the company. TRANSMEDIA PLATFORMS: Newsletters, Short Movies, Alternative Reality Actions, Gamifyied Workshops using adhoc comics, puzzles, card games, infographics

CASE 01

Epic Win Blog

You get

21 XPs

Trophies:

To the best

digestion engines!

Level:

2

Unlocking:

Bob, don’t cry!

You get

22 XPs

You get

23 XPs http://kcd-elements.tumblr.com/

You get

24 XPs

You get

25 XPs

You get

26 XPs

You get

27 XPs

You get

28 XPs

You get

29 XPs

Stoppers (Mobs)

Us

Carrots

You get

30 XPs

You get

31 XPs

CUSTOMER: Bosch und Siemens Hausgeräte GmbH BUSINESS TAGS: Training and Development, Internal Communication, Knowledge Management, Disruptive Innovation PROJECT GOAL: Inspire the Heads of Training Departments of BSH from all over the world about new training methodologies, such as gamification, transmedia storytelling, ambient management, and experiential learning, during the 1 week annual corporate sales training event. TRANSMEDIA PLATFORMS: Cartoon, Comics, Storytelling Pills, Ambient Management Experience, Workshops, Alternative Reality Games

CASE 02

Epic Win Blog

You get

32 XPs

You get

33 XPs

You get

34 XPs

WHAT I LIKE VS

WHAT YOU LIKE

You get

35 XPs

1

5

2

3

4

You get

36 XPs

http://www.mud.co.uk/richard/hcds.htm

IDENTIFY MY TARGET GROUP!!!

http://marczewski.me.uk/

2.0. en

2014

You get

37 XPs

You get

38 XPs

Trophies:

To the UNBUILDERS

Level:

3

Unlocking:

Some Psychology!

You get

39 XPs

Location: WKE

You get

40 XPs

You get

41 XPs

You get

42 XPs

http://artofgamedesign.com/cards/

You get

43 XPs

Sensation

Fantasy

Story

Challenge

Social

Discovery

Expression

Immersion

http://www.8kindsoffun.com/

PLEASURES …

You get

44 XPs

You get

45 XPs

-- Competence

(feeling that you are

good at)

-- Autonomy

(give me choices)

-- Relatedness

(connect to other

people)

R.A.M.P.

You get

46 XPs

You get

47 XPs

CASE 03

http://www.cookiebox.es/rtve

-aplicacion-empresarial-de-

la-gamificacion/

You get

48 XPs

USE both SIDES

And yes, THIS IS a suggestion

You get

50 XPs

You get

51 XPs

MAKE it EPIC And yes, THIS IS another suggestion

You get

52 XPs

You get

53 XPs

WELL it WORKS And yes, THIS IS a fact

You get

54 XPs

You get

55 XPs

You get

56 XPs

You get

57 XPs

You get

58 XPs

RESPECT powers and

PREFERRED LOCATIONS And yes, WE ARE back to suggestions

You get

59 XPs

You get

60 XPs

TRANSMEDIA =

= DIFFERENT

DOORS

You get

61 XPs

Nuestro primer objetivo

era activar el interés de

los participantes unos

días previos al taller

motivándolos, además, a

investigar y aprender

sobre los productos de

BUFF®. Un personaje

ficticio creado para la

ocasión, un temido

hacker, envía un vídeo

en el que explica que ha

introducido un virus en

el sistema informático de

BUFF® para acabar con

todo el conocimiento

comercial de la empresa.

Una amenaza en toda

regla que obligará a los

empleados a descifrar

un conjunto de retos

que les permitirán dar

con el código de

desinfección y que

sólo podrán resolver si

conocen y profundizan

en el catálogo de los

productos BUFF®.

You get

62 XPs

You get

63 XPs

Meet change + fantastic [not absurd] story +

colleagues back youth + using “weird

communication mechanisms + 8 challenges + 12

behaviors + connect!

You get

64 XPs

You get

65 XPs GRACIAS!

¿INTERESTING?

You get

66 XPs

ACHIEVEMENT UNLOCKED!

Oscar Garcia Pañella, PhD Gamification & Motivational Design

@kokopus_dark

oscar.garciap@cookiebox.org

http://www.cookiebox.es