30 Minute Crash Course:Free vs. Paid Tools on LinkedIn

#Staffing

#HiretoWin

3 topics being covered

Recent changes to LinkedIn.com

#Staffing

#HiretoWin

Live demo of the LinkedIn Recruiter Platform

Tips to better utilise what’s available for free

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2

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LinkedIn.com Changes

#Staffing

#HiretoWin

Visibility increased to 3rd degree connections

Introduction of a commercial usage limit

Capitalising on the ChangesBoolean Searching

4

Boolean Searching

AND finance AND accounting

OR finance OR accounting

NOT finance NOT accounting

“ ” finance AND “project manager”

() (manager OR director) AND (java OR C+)

Capitalising on the Changes Profile Tips

Add a

professional photo

1

More likely to be

viewed if have photo

14x

Write an attention-

grabbing headline

2

Explain what it is you do

Show your passion and value

3

Draft a

compelling summary

40 words or more – about you

Include keywords but not buzzwords

Write for your target audience

Add a company

overview & your

role specifics

More likely to be

viewed if have more

than 1 position listed

12x

4

Premium Accounts

• Personal upgrades offering same level of

network visibility as standard (free) accounts

with additional InMails.

Job Seeker

Job seekers

Business Plus Recruiter Lite

Business

enthusiasts

HR Generalists

in SMEs

Recruiter Demo

1. Download: 6 Steps to Building

Your Recruiter Brand on LinkedIn

2. Boolean Tips Sheet

Resources