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Candidate – employer touch pointsCorporate site
Marketing
Careers site Recruitment marketing
Application formResourcing
InterviewsResourcing
OffersHR Shared services
OnboardingHR Operations
ChecksHR Shared services
Recent example with a top FT-SE 100 brand
Psychometric TestsResourcing
Different candidates
Bar & restaurantcandidates
Engineers
Retail staff
BuildersNurses, carers, volunteers
BP Retail Case Study
• From attraction to onboarding• Scan QR codes with GPS to present local jobs • Situational Judgement Tests all on mobile• Self-service interview booking via smart phone• Offers received via SMS and accepted on the
phone• On-boarding on any device has reduced time
from 3 weeks to 24 hours– (Emergency contact, next of kin, tax, bank account,
uniform, policies, etc.)
Much more than smaller
• Initial expectations is a job search app– Ultimate insult job search with email to inbox– Lose candidate trust– Avoid careers site mobile or job search unless everything is
• Reaching candidates at different times of day• Reaching different candidates
– Retail, engineering, bars, restaurants, transportation
• Not just for candidates• Touch screen• Swipe• Scanning QR codes eg fixed loc for Euclid• GPS Mapping – jobsnearme• Signatures